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Mobile TV Introduction and Evolution

Mobile TV Introduction and Evolution. ITE Tech Inc. Allen Lu May, 2010. Agenda. What is Mobile TV Mobile TV Standards Mobile TV Cases Mobile TV Evolution. What is Mobile TV ( 行動電視 ). Mobile Device Stand-alone device: pocket TV, portable TV, and car TV Integrated device: PND,

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Mobile TV Introduction and Evolution

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  1. Mobile TV Introduction and Evolution ITE Tech Inc. Allen Lu May, 2010

  2. Agenda • What is Mobile TV • Mobile TV Standards • Mobile TV Cases • Mobile TV Evolution

  3. What is Mobile TV (行動電視) Mobile Device • Stand-alone device: pocket TV, portable TV, and car TV • Integrated device: PND, ipod/ipad/hp-slate • Cell phone

  4. What is Mobile TV (continued) • Content / service • Audio/video: Real time news, sports, TV programs • Data: weather, traffic, local information • Service: m-voting, m-shopping

  5. What is Mobile TV (continued) • Distribution wireless network • Terrestrial broadcasting network • 3G/4G cellular network • Satellite

  6. World-Wide Digital Terrestrial TV Standard

  7. World-Wide Mobile TV Standards DVB-T & DVB-H Europe Japan Media-FLO ATSC-M/H China USA ISDB-T 1-seg CMMB Korea 2005 T-DMB ISDB-T 1-seg 2006 Brazil Australia 2007 DVB-H 2008 • T-DMB : Terrestrial DMB • DVB-H : Digital Video Broadcasting – Handheld • DVB-T: Digital Video Broadcasting – Terrestrial • ISDB-T 1-seg : Integrated Service Digital Broadcasting – Terrestrial One Segment • MediaFLO : Media Forward Link Only • ATSC-M/H : Advanced Television Systems Committee(Mobile/Handheld)

  8. Mobile TV Successful Stories • Case A: ISDB-T mobile TV in Japan • Commercial in Apr. 2006, ISDB-T provides free to air video and data services. It has a good reception quality and national-wide coverage. More than 80% cell phone include mobile phone (20M/year) in 2009. • Case B: Analog mobile TV in emerging countries • Use existing analog broadcasting infrastructure, it provides free analog TV program and few channels. Analog mobile TV offers poor to fair reception quality. It has a reasonably well outdoor coverage in China, India, South American, south-east Asia. Estimated analog mobile TV is about 20M/year in 2009.

  9. And More Cases • Case C: DVB-H mobile TV in Europe • Commercial in 2006 World Cup in Italy and became de facto mobile TV standard in Europe. DVB-H provides paid program ($10/month) and data service among 10-15 channels. It has a good reception quality but limited city coverage. It has less than 3M subscribers and turn to DVB-T mobile TV in 2010. • Case D: CMMB mobile TV in China • Commercial after 2008 Olympic. CMMB provides paid program (RMB$6/month) and data service among 10-15 channels. It has a good reception quality and national-wide city coverage. CMMB slowed down after becomes paid service in 2009. It gains momentum after bundling with 中國移動 3G service and billing in 2010. • There is a mobile TV market • Free is crucial • Good coverage is crucial • Content and number of channels are not critical

  10. Evolution of Mobile TV Stage 1 Stage 2 Stage 3

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