Sandeep Bakhshi, ICICI Bank CEO Transforms Bank's Work Culture
Under the leadership of MD & CEO Sandeep Bakhshi, ICICI Bank is undergoing transformative changes, particularly in its HR policies by following a new mantra u2014 u2018One Bank, One Team, One Goalu2019. ICICI is keeping its eyes on the goal of profitability and, at the same time, ensuring smooth team functioning. The new leadership is revitalizing the Bank and setting tangible goals to pursue. Sandeep Bakhshi introduces a Work Culture That Brings Out the Best Sandeep Bakhshi led ICICI Bank now prioritizes on building a work culture that brings out the best in its staff, by creating a synergy between all the brandu2019s attributes, like product, distribution, and most importantly, people. The goal is to create a unique work culture that sets it apart from other industry players. Under the CEO u2013 Sandeep Bakhshi, ICICI is empowering its frontline employees more than before so that they can offer the highest level of service to customers in the marketplace, within the guardrails of risk. For instance, the zonal head can now decide whether he needs to set up a branch in a market or geography, or how he would want to organize the workforce. Another important step towards the move was the rechristening of all the corporate offices as ICICI Service Centers. ICICI Bank, with its 21,000 touchpoints comprising more than 5,300 branches and over 15,000 ATMs, has developed a role-based leadership structure and aims to reduce both vertical and horizontal hierarchies. A manager leverages their relationship with a large corporate to capture all potential opportunities, which he then transfers to other business leads. Additionally, all members of the leadership team are now equally responsible for the performance of the Bank. To streamline its hierarchy, many graded titles like Senior General Manager (SGM) and Deputy General Manager (DGM) have been done away with for its 400-strong leadership team. The designations of these managers now display a reflection of their responsibilities, replacing the previous practice of showing their grades.
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