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Explore the evolving landscape of audit production, examining the implications of integrating capital investments in assurance services. Dive into research on audit technology, costs, and market dynamics.
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The Future of Professional Accounting Comments by Dan A. Simunic Simon Fraser University and the University of British Columbia September 2018
Opening Thoughts • Important caveat: I don’t have a (reliable) crystal ball • When Len asked me to serve on this panel, I accepted because I was then writing a review commissioned by The Accounting Review of a book titled: The Big Four: The Curious Past and Perilous Future of the Global Accounting Monopoly, by Ian D. Gow & Stuart Kells
Future of the Big 4: Gow & Kells • “Digital disruption of audit technology” (AI, big data, blockchain, etc.). More the domain of IT companies than labor-intensive audit firms. • A weak, franchise based global structure (i.e. independent national partnerships) causes difficulties (e.g. raising capital, fostering common standards, distributing fees from multinational audits, large scale innovation)
Future of the Big 4: Gow & Kells • Consensus driven partnership model tends to attract competent, hard working people – not brilliant, innovative people (“average minds from average schools”). • Success (survival) in a rapidly changing environment requires correct assessment and pricing of risks. This is difficult, and firms have shown themselves to be poor at this (e.g. self-insurance; demise of L&H, AY, and AA).
Future of the Big 4: Gow & Kells • I think you get the picture – per G&K the future of the Big 4 – and traditional auditing – looks pretty bleak! Maybe it is! • From a research perspective though, the underlying issue seems to be a need for us (academics) to move from a labor-based characterization of audit production, to a labor & capital based model, and examine the economic implications.
The “New” Audit Production • I have been working on the issue of capital in audit production for some time with my former Ph.D. students: Louis-Philippe Sirois, Tracy Gu, and Mike Stein. • Here are two papers on the topic on SSRN: Auditor Size & Audit Quality Revisited: The Importance of Audit Technology, & Fixed Costs, Audit Production & Audit Markets: Theory & Evidence
Audit Production: Some Issues • Almost all existing research focuses on an auditor’s two-part cost function minimizing the sum of labor costs & expected losses. • Capital investments & their effects are ignored (sunk?) • Production function underlying the cost function is not modeled (i.e. how labor & capital interact to produce assurance) • Costs are treated on an audit-by-audit basis (e.g. a representative audit)
Audit Production: Some Issues • Optimal investment decision in capital requires a portfolio view; if utilization of investments is capacity constrained, then optimal use of this scarce capacity also requires a portfolio view. This is hard! • More capital-intensive production changes operations: ↑ operating leverage → ↑ variance of profits. This adds to the difficulties of pricing (uncertainty in both cost components).
Audit Production: Some Issues • A reasonable characterization of input interaction is that physical capital improves the efficiency & effectiveness of labor in producing assurance. • An implication of efficiency enhancing investments is that either the most efficient audit firm sweeps the market (natural monopoly) or multiple firms with the same level of investment & efficiency co-exist.
Audit Production: Some Issues • Capital investments can also act as a barrier to entry – further separating firms within the Big 4, and the Big 4 from non-Big 4. • Attempts to increase competition by encouraging small firms (e.g. in EU) appear doomed to fail.
Audit Production: Some Issues • Magnitude of viable investments is limited by the size of the market. Can investments be made and used across national franchises (within Big 4 firms)? • If not shared, then any attempt to equalize audit quality & auditing standards across (large & small) countries is also doomed to fail.
Concluding Thought • Maybe the profession is headed for a single dominant global audit supplier. Who?