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Lance Armstrong Doping Scandal: Crisis Management of the athlete and the organization

Lance Armstrong Doping Scandal: Crisis Management of the athlete and the organization. Emily Lupu Department of Communication COMM 100. Background/Thesis. Years of allegations by USADA Denial-damaged credibility Confession (2013) LA: unsuccessful crisis management

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Lance Armstrong Doping Scandal: Crisis Management of the athlete and the organization

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  1. Lance Armstrong Doping Scandal: Crisis Management of the athlete and the organization Emily Lupu Department of Communication COMM 100

  2. Background/Thesis • Years of allegations by USADA • Denial-damaged credibility • Confession (2013) • LA: unsuccessful crisis management • Livestrong: successful crisis management

  3. Lit Review & Themes • Scholarly sources on CM and PR in sports. • Athlete and crisis management • Organization and crisis management • Athlete/organization implications • Social media

  4. Athlete/Organization in face of a crisis • Athlete: Image Restoration Theory • Organization: separation from athlete • Use of social media • Ethics • Effective or not effective?

  5. Implications • Athletes should be proactive in CM • Brand identities closely linked • Importance of social media • Importance of ethics

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