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Seminar in a Box Roles, Responsibilities & Planning Tips

Seminar in a Box Roles, Responsibilities & Planning Tips. North America Avaya Channel Marketing 2008. Seminar in a Box Program. Drive awareness for your company, develop solid customer relationship programs, increase sales and build funnels.

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Seminar in a Box Roles, Responsibilities & Planning Tips

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  1. Seminar in a BoxRoles, Responsibilities & Planning Tips North America Avaya Channel Marketing 2008

  2. Seminar in a Box Program Drive awareness for your company, develop solid customer relationship programs, increase sales and build funnels. Host customer seminars, workshops and educational opportunities – impress your prospects and delight your customers. Joint Objectives • Create demand • Increase revenues • Maintain the base and offer customer loyalty educational opportunities • Add extra value to customers with quality demonstrations • Deliver quality end-user events

  3. Self-Service Seminars Six strategic topics to pick from. SLE State & Local Government K-12 Education Health Care Unified Communications Communications Continuity Self Service Avaya IP Office

  4. Plan An Informative & Crisp Seminar ASSUME A TWO HOUR EVENT (3 hour max) • FIRST HALF: PARTNERSHIP & MARKET VIEW • 1 hour and 10 minutes • BREAK: 10 minutes • SECOND HALF: PRODUCT DEMONSTRATIONS • 40 minutes

  5. Proposed Agenda For A Successful Event OPTIONAL:

  6. Self Service Seminar In A Box Kits Available SEMINAR IN A BOX Seminar Registration Page Access Partner Marketing Central MAIN PAGE Collateral Download Page Invitation Page https://partnermarketingcentral.avaya.com

  7. BusinessPartner Event Planning Guide Once you and your Avaya representative have determined that a joint customer seminar will benefit the business: • Access the Seminar In A Box portal https://partnermarketingcentral.avaya.com • Register the event • Review and/or order seminar planning tools • Develop seminar invitations, registration sites and seminar confirmations • Provide shipping address to Avaya for seminar materials (brochures, white papers, etc.) • Conduct a joint session • Track and report results • Refer to the Seminar Checklist under Seminar Tips & Checklists for detailed seminar planning guidelines.

  8. Joint Effort BusinessPartner Avaya Seminar in a Box Components & Responsibilities • Identify Audience • Register seminar • Customize invites • Provide raffle item • Get customer testimonial • Review follow up material • Track results • Provide Presentation • Help Locate Presenter • Host Demo • Provide • Collateral material • Invite template • Surveys • Determine date • Define topic • Identify presenter • Track and report results

  9. Sample Timeline Begin planning (Identify theme, target audience, get lists together) (- 8 weeks) Confirm customer speakers, event location & Other resources (- 5 weeks) Complete invitation and launch. (-4 weeks) Launch call blitzes to drive attendance (using either sales reps or telemarketing firm) (-3 weeks) Confirm all resources (speakers, hotel, technical requirements) (- 1w) Call ALL registrants to personally remind them of the event. (-2 Days) Seminar (day 0) Thank you email (+ 2d)

  10. Partner Responsibilities Provide list of customers and prospects in Excel format Customer name Email address Full Address Contract directly with Mind Design. Mind Design Responsibilities Customized invitation with company specifics (logos and event details) Invitation email blast (minimum 3-4 wks prior to seminar date) Provide partner with invite copy in .pdf and HTML Set-up registration web site Provide registration reports Send registration confirmation message and reminder message Create and send follow-up “thank you” message Optional Invitations and Registration Site Support

  11. Get Started Today…….. • Work with your Avaya Account Manager or local Sales Specialist. • Register your event on the Seminar In A Box site • https://partnermarketingcentral.avaya.com • Begin invitation development • MindDesign Group, Inc.P: 877.459.5119 x 801 smullins@mdgi.com

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