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Support Help Inform Navigate Encourage

Shine Campaign To inform young women of cervical cancer. P. C. Support Help Inform Navigate Encourage. A. F. Shine. Kikuko and Noriaki Sakuragi. General incorporated association PCAF (People’s Campaign Against Female Cancer) since 2007. Starting members. Where is PCAF located?.

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Support Help Inform Navigate Encourage

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  1. Shine Campaign To inform young women of cervical cancer P C Support Help Inform Navigate Encourage A F Shine Kikuko and Noriaki Sakuragi General incorporated association PCAF (People’s Campaign Against Female Cancer) since 2007

  2. Startingmembers

  3. Where is PCAF located? Sapporo N 43° Hokkaido

  4. Facts about cervical cancer in Japan • Cervical cancer is on the increase in younger women. • Cervical cancer screening rates are low, esp. in young women

  5. Trends in the incidence of gynecological cancers in Japanese women aged 20 to 29 cervix and breast include in situ carcinoma Incidence per 100,000 cervix breast ovary uterine （年） Year National Cancer Institute Cancer Information Center (Japanese Ministry of Health, Labour and Welfare)

  6. Cervical cancer screening rates in Japan • Screening rates in young women <30 yrs of age are very low and many preinvasive cancers might be left undiagnosed. • Many young cervical cancer patients are missing the chance to have fertility-preserving treatment. （％） 35 30 25 20 Screenig rate 15 10 5 0 20-24 25-29 30-34 35-39 40-49 50-59 60-69 >=70 Age （Japanese Ministry of Health, Labour and Welfare2007）

  7. HPV vaccine in Japan • Bivalent vaccine was approved in October2009 • Full coverage (half by the central government and half by local governments) for the cost of vaccination for girls aged 13-16 began in October 2010. • PCAF member, Ms. Sharon Hanley, spoke about how Japanese mothers think about the HPV vaccine yesterday.

  8. Goals and Objectives of PCAF • To increase the uptake rates of cervical screening in young women • To increase HPV vaccine uptake rates Target of Campaign • Young men and women from their teens to their thirties • Parent(s) of teenagers

  9. Strategy • Increase access to the PCAF homepage and mobile website • Broader recognition of Shine campaign logo mark • Cheerful activity Shine

  10. Action plan 1 Visual media • Displaying the large campaign flag in the glass wall of Sapporo station • Handing over the pamphlet etc. to shoppers

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