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Patrizia Pepe

Patrizia Pepe. Prof. Alessandro Sinatra A.Y. 2011-2012. Patrizia Pepe ’ s Strategy. Focus on 3 sizes. 40 weekly collections 20/25 new moells. Showrooms. Revolutionary cycles for fabric products. Time to market: 1-5 weeks Flat organization 50-70 suppliers ( almost exclusive ).

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Patrizia Pepe

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  1. Patrizia Pepe Prof. Alessandro Sinatra A.Y. 2011-2012

  2. Patrizia Pepe’s Strategy Focus on 3 sizes 40 weeklycollections 20/25 new moells Showrooms Revolutionary cycles for fabric products • Time to market: 1-5 weeks • Flatorganization • 50-70 suppliers (almostexclusive)

  3. Patrizia Pepe’s Strategy 2 seasonsguidelines for mini collections Showrooms Weekly video - conferences (7 Europe) Weekly visit of retailers • Consulting on products • Mixing/matching • Visual merchandising • Trainig staff Continuos mini-orders • (Lowworking capital) • Goodassortment • Good image • Increasedenticity of customers Very high sell out and share of turnover Growth for the store & the company

  4. Patrizia Pepe’s Strategy Continuos mini-orders • Lowworking capital • Goodassortment • Good image • Increasedenticity of customers Very high sell out and share of turnover Growth for the store & the company SOLID PARTNERSHIP FROM A CONTRACTUAL LOGIC TO PARTNERSHIP

  5. Two different models MAKE - TO – ORDER • Innovation – trend setter • Push logic • Strong image • High risk – high margin • Long process MAKE – TO – STOCK • Pull logic (followers), copy. • Speed (time to market): 20 days, 2 months • Whole sale model • No investments in image • No brand building • Shorter financing cycle • Closer to market fashion trends Contractual relations in the production line pipe Partenership with production & trade Zara – H&M – Promod …

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