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The Future of Rural Community Development Making the Living You Want, Living Wherever You Want Frank Odasz Lone Eagle Consulting http://lone-eagles.com. Big Sky Telegraph 1988-1998. 1-2 room rural schools 4 Congressional Reports Online Learning and Mentoring RFTS -’93
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The Future of Rural Community DevelopmentMaking the Living You Want,Living Wherever You WantFrank OdaszLone Eagle Consultinghttp://lone-eagles.com
Big Sky Telegraph 1988-1998 • 1-2 room rural schools • 4 Congressional Reports • Online Learning and Mentoring RFTS -’93 • Alaskan Villages and Home-schoolers • Six Migrant Technology Projects • Over 10 Years with Community Networking • Common Ground Internet Guide and Echoes in the Electronic Wind - Native Am.
Big Sky Telegraph Early Insights • Can’t Push a Rope • Perceptions VS Realities • Drivers, Riders, Draggers • Haves, Have-nots and Will-Nots • Will-nots Paradox, feeling stupid
Giving people the gift of themselves • To Be All We Can Be: Overcoming our Historical Mindset of Powerlessness • We’re always ready to learn, never to be taught; Learning to Learn - The Benefits! • Caring, Connectivity and new skills *must* work together if we are to match unmet needs with appropriate resources.
Three Historical Firsts • Instant Global Information - Unrestricted Self-directed Learning • Cheap Global Multimedia Self-Publishing - Free Global distribution for education and ecommerce • Cheap, Efficient Global/Local Collaboration --- 10 Collaborative Tools • Youth are Key Technology Leaders -- Youth as change agents
The New Gold Rush • Leapfrogging with Free Web Tools • Best for the Most with the Least • Inspired and Motivated = Empowered • Motivating all potential innovators • Everyone Both Consumer and Producer • The Relationships Age: increase in quality and quantity of relationships locally and GLOBALLY!
Skills Needed to Become Knowledge Workers • Self-directed Learning with Search Engines • Collaborative Sharing - 10 Internet Tools • Global Web-Self-publishing (Multimedia) • Relationship-building, mentoring and teaching • Visioning Capacity - An Entrepreneurial Mindset is Necessary • If we are to build --- Sustainable Learning Communities
Are You Ready? • Morgridge - 180,000 students in 74 countries • Mastery Learning Engine • Coopetition - Users Mentor Users - 450 Billion Market Capitalization • Community Applications Training? • Ecommerce - www.sba.gov/classroom • 24 districts in S. Idaho - herding cats
Is Faster the same as Smarter?Volume Bandwidth (Physical Infrastructure)Value or “Human” Bandwidth (Social Info-structure)Wallowing VS Optimizing
Individual Instrastructure Options • http://concentric.com and WebWhacker http://bluesquirrel.com • http://directpc.com http://dishnetwork.com • http://tachyon.net • http://wireless.oldcolo.com
Information condenses to Knowledge which condenses to wisdom and value is created in a knowledge economy.
Suggested Action Initiatives for Clyde • Hold a Press Release Competition • Begin hosting Community Tech Nights • Hold a Local/Global Web Content Competition -Instructional Web Tours • Hold a Web-raising for Local Citizens • Start a Teleliteracy Drive • Create a Talent Roster/DatabaseCommunity Mentoring Program
Create a Youth Ecommerce Competition • Local MIRA Workshops - team building and proposal writing • Create a Local Bootstrap Guide • CD Fundraiser - Thinkquest Model • Celebrate and create local champions, list local Ecommerce successes • Storytelling as a Strategy; --become a model community • Find Ways to Measure Your Success
Bootstrap Academy http://lone-eagles.com/bootstrap.docCulture Club http://lone-eagles.com/cultureclub.htm
Community Networks 1986-2000 • 100+ Freenets and National Public Telecomputing Network • La Plaza - 1995- first Rural Web CN • 1998 - Missouri State CN Initiative • 1998 - CTCnet.org and CTC Models • Citysearch, Digital Cities, Sidewalk, etc. • Did the CN Movement Die or is it Yet to be Born?
Confusion - What’s a Community Network?Four Models of Community Networking
1. Community Access • Community Technology Centers (Schools and Libraries) • Public Offices with computers • Kiosks • Loaner Laptops • Recycled Computers!
2. Community Education/Skill Development • Step by step Online Mastery Learning • Successive Milestones with Incentives and Recognition • Citizen-to-Citizen Mentorship • Online Community Talent Database
3. Community Publishing • Helping everyone get a web page! • Showcasing local content and innovation • Showcasing the best global content, locally • (Coming) Personal Portals Using Free Web Tools
4. Community Participation • Everyone both learner and teacher, all the time • Online Discussion and Idea Sharing • Participatory Decision-Making • 10 Collaborative Tools on the Internet • Building individual and Community Collaborative Capacity • Evaluative metrics to monitor success or lack of it.
Converting Existing Businesses to Ecommerce • Posting products on the web • Getting a Merchant Account (Credit cards) • Strategies to increase access by Search engines - Metatags • Partnering with similar sites to ‘point to each other’ • http://business2.com for 10 New Rules • Local Web Mall VS Global Marketing
Community Economic Dev. • Broadband to attract Companies (Train Us!) • Telemarketing Call Centers • Telecommuting • Insurance Underwriting • Medical Billing and Transcription • IT training and Community Colleges • Rural Teleworker Training • Virtual Incubators, Venture Capital/Philanthropy
Stories and Strategies • Lusk, WY - A Second Try - (CESA) • Taos, NM Kellogg MIRA projecthttp://www.wkkf.org http://Laplaza.org • Dillon-net.org - creating home-based Businesses, Ebay, • Collecting Proliferating Rural Innovations • Gob-smacked Down Under - Scouting
What would it take to make your community a national model? • High Speed Internet (Eventually) • Motivating Awareness Programs • Effective Citizen Engagement • Social Recognition and mentoring • Successive skills development for everyone • Local content and best of Global content • Visioning and Trends-Awareness Capacity • New Evaluative Metrics to measure success
Seven Hard QuestionsQ1 - Should we focus on infrastructure, then training, or progressively expand both together?
Q2 - How will we all learn to use the best free web tools to produce the most tangible benefits on an ongoing basis?
Q3 - Who will provide the best content brokerage and fast track online training solutions (Best for Most requiring Least Time and Effort) on an ongoing basis?
Q4 - How can our community keep up with the increasing numbers of innovations by other communities?
Q5 - How can we assess our community’s collaborative capacity using Internet?Everyone both learner and teacher, all the time.Cells, Brains and measurable collaborative capacity.
Q6- Who can most quickly generate widespread awareness and motivation of new small Ebusiness startup process? • Make the Vision Accessible Via Awareness Programs • Remove the barriers Via local mentors and CTCs • Promote Replicable Successes Via Cookie Cutters
Q7-What Are We Going to Have to Learn to Do Differently? • Creating Knowledge Workers • Changing Behavior • Upgrading skills and perceptions
Can We Change Fast Enough? • DEMO: cameras, idahoconf, pennmira, panos, objects, art, HB, Currtour,
Handouts: http://lone-eagles.com/clyde.htm /clyde3.htm, /teled.htm