June 2018 Results

2. June 2018 Results 79.0% Yes 66.2% Yes 50.9% Yes 76.7% Yes 67.5% Yes

3. The Big Picture Strong economy with low concern about unemployment Rising concern about affordability Declining “right direction” numbers in nearly all cities Low interest in top-of-the-ticket races Modest turnout – no “blue wave” but no 2014-style collapse Regional Measure 3 at the top of the ballot measure slate, winning 53% support Continued strong support for investment in children and youth

4. In Richmond, support for the measure aligned with early polling. Support for 3% Budget Set-Side for Kids, 2016 Total Support 84% Total Oppose11% Q3.

5. Helping homeless youth stay in school stood out as a priority in Richmond. I am going to read you a list of some specific services for children and youth that may be provided. Please tell me how important it is to you that additional funding be dedicated to that specific service. Q8. Split Sample

6. Programs for kids tested among the highest priorities in Yolo County. Q9. I am going to read you a list of ways in which the funds generated by this measure could be spent. Please tell me how important each item is to you personally: extremely important, very important, somewhat important, or not too important. Split Sample

7. Top Messages in Yolo County Q11. I am going to read you some statements made by supporters of this ballot measure we have been discussing. Please tell me whether you find it very convincing, somewhat convincing, or not convincing as a reason to support this ballot measure. Split Sample

8. Kid-focused messages tested better in Yolo County than those on other subjects. 80% 82% 78% 83% 81% 69% 83% 75% 75% 71% 71% 70% 75% 65% Q11. I am going to read you some statements made by supporters of this ballot measure we have been discussing. Please tell me whether you find it very convincing, somewhat convincing, or not convincing as a reason to support this ballot measure. Split Sample

9. Alameda County voters saw a need for investments in youth, however they were described. Generally speaking, would you say that there is great need for additional funding, some need, a little need, or no real need for additional funding for _________ in Alameda County? Q6. Split Sample

10. Polling showed consistently broad support for the goals of Measure A. Q7. I am going to read you a list of different ways that public funds from this measure might be invested in AlamedaCounty. Please tell me whether you consider each to be an extremely important, very important, somewhat important, or a not too important priority. Split Sample

11. Data showed that turnout could have a clear impact on voter support. Initial Support by Voter Turnout In the Last 3 Primary Elections Alameda County Turnout: 39.73% (% of Sample) (25% Turnout Model) (51% Turnout Model) Q3. If the election were held today, would you vote yes in favor of the measure, or no to oppose it?

12. Looking Ahead to November Strong economy with rising affordability concerns likely to continue Little energy in top-of-the-ticket or Congressional races (in Northern CA) 12 statewide measures on the ballot, with several on taxes, including gas tax repeal (Prop 6) and Realtors’ measure (Prop 5) Soda taxes are now pre-empted Support for marijuana taxes remains strong