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1. What customer value am I working on?. 1. PERFORMANCE What can my product, process do better? Faster, stronger, towards perfection More functions. 2. DURABILITY, SAFETY, CYCLICITY Can my process be less harmful or safer? less noise, waste, heat or danger
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1 What customer value am I working on? 1. PERFORMANCE What can my product, process do better? Faster, stronger, towards perfection More functions 2. DURABILITY, SAFETY, CYCLICITY Can my process be less harmful or safer? less noise, waste, heat or danger Turning all negative into positive. 3. CONVENIENCE, (HUMAN) INTERFACE Can my product-process be easier to use? Better design, easier to operate, lighter, self- correcting, ideally towards automatic 4. EFFICIENCY, PRICE Can the process be cheaper? Cost, less components, cheaper production, Ideally towards free VALUE EQUATION = PERFORMANCE – (HARM + INTERFACE + COST) 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix
2 First variables on our dashboard VALUE V = P - ( H + I + C ) PERFORMANCE HARM INTERFACE COST function properly convenient efficient VALUE EQUATION = PERFORMANCE – (HARM + INTERFACE + COST)
3 Angles of value PERFORMANCE What the product or process has to do, what it is made for, the main function, make that better or more. You can also introduce a new performance. Ideal performance is PERFECT. LESS HARM What are the harmful elements in your system, harmful to the environment? Sound? Heat? Time? Pollution? Ideally here you want a HARMLESS, SAFE or BIO system. INTERFACE What is the user interface like? Can you make it easier, nicer, design? What can be a better experience to the user? Ideally the interface goes to zero and the system goes to SELF. COST What about the efficiency of the system? What are the cost components? How can you reduce the cost of the user? Ideally the cost goes towards FREE product or process.