How Can Restaurants Use Facebook Marketing?

1. How Can Restaurants Use Facebook Marketing? Did you have a grand opening for your restaurant? Well, congratulations on that. But, what have you thought about its promotion? Distributing leaflets and pamphlets no longer exists. It is an age-old business. Now that you have people glued to social media have you thought of using it for promoting your restaurant business? If not, then it is high time that you consider hiring beneficial Facebook marketing packages. Amongst all social media platforms, Facebook is one of the most popular ones. Use Facebook marketing to spread the word about your restaurant business and fill more seats in your restaurants. Given below are some techniques that you can use to promote your restaurant business via Facebook. 1.Use attractive videos to create cravings If you have to attract customers and pull them into your restaurants, enticing them with good- looking, attractive videos can be a definite way. When using videos, make sure that the quality of the pictures and the live video is good enough to grab the customers’ attention. Suppose you are worried about enhancing the quality of the pictures and video. In that case, you can use the Image Editor feature of Facebook that allows you to add text, use filters and crop photos according to your preference. Remember, the food pictures you upload need to be appealing enough to pull the customers to your restaurant table. 2.Know how to retain your customers If you want your customers to return to you, again and again, follow these two ways: Use loyalty programs

2. Promise them excellent customer service In the age of the internet, you can be sure that the customers research your services first and then decide whether to go to your restaurant. Hence, it is better to offer quality pre-sales and post-sales services if you have to be noticeable in the customers’ eyes. If any unhappy customers or any customer has complained about your restaurant’s Facebook page, try to resolve it as soon as possible. The more you interact with your customers, the more do they rely on you. 3.Use Facebook ‘start order’ feature to enhance rates of conversion Now that you have created awareness about your restaurant service amongst the customers, it is time to charge up your customers to take the first step to your restaurant. Thanks to Facebook as they provide a feature of call-to-action known as Facebook Start Order that allows your customers to order food without facing any troubles. Hence, your customers will not have to leave their house and stand in a long queue to order food. Instead, it can be done instantly from home. 4.Provide your restaurant menu on your Facebook page Since you have added the Facebook Start Order feature, you have to add your restaurant’s menu so that people can take a quick look into it and place orders effortlessly. This will allow your customers to get a glimpse of the food items your restaurant serves along with their prices even when they are at work. For better usability, customers can ‘pin to top’ to let the menu be visible at the top of the Facebook page. 5.Increase engagement by posting shareable content Another effective way to increase your restaurant’s online presence is to post some shareable content. No one is going to read a 5000-words article. So keep it short and simple. Whatever content you create and put up on the Facebook page should be made shareable and add value to your restaurant business. Conclusion Therefore, besides having some relaxing time, Facebook can leverage the growth of your restaurant too. All you need to do is to know to use Facebook effectively.