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Becky Jarvis and Marie Campbell Becky.j@38degrees.uk marie.c@38degrees.uk

Becky Jarvis and Marie Campbell Becky.j@38degrees.org.uk marie.c@38degrees.org.uk www.38degrees.org.uk @38_degrees www.facebook.com/peoplepowerchange. Strategy. 1. What is this campaign about? 2. What is your aim? 3. What are your objectives?

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Becky Jarvis and Marie Campbell Becky.j@38degrees.uk marie.c@38degrees.uk

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  1. Becky Jarvis and Marie Campbell Becky.j@38degrees.org.uk marie.c@38degrees.org.uk www.38degrees.org.uk @38_degrees www.facebook.com/peoplepowerchange

  2. Strategy 1. What is this campaign about? 2. What is your aim? 3. What are your objectives? 4. Making sure everyone is involved – relax! 5. How will we make change happen? 6. Who are your campaign targets? 7. What tactics are you going to use?

  3. Writing an email The Principles • Make sure it is scan-able • Most important thing first • Is it ‘we’ or ‘me’? • What do you want them to do? • Writing to a friend • Show don’t tell • Use vivid imagery

  4. Writing an email Building Blocks of an email • Set out crisis and opportunity • Why now? • How will what we do make change happen? • The bigger picture and evidence

  5. Becky Jarvis and Marie Campbell Becky.j@38degrees.org.uk marie.c@38degrees.org.uk www.38degrees.org.uk @38_degrees www.facebook.com/peoplepowerchange

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