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Bigcommerce Store Design - Relevance Of Fitts’s Law

Generating business online is a science that follows laws & rules just like any other field of study. One such adage is the Fitts's Law. Read more to know about the relevance of the Fitts's Law with BigCommerce store design.

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Bigcommerce Store Design - Relevance Of Fitts’s Law

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  1. Bigcommerce Store Design - Relevance Of Fitts’s Law No…this isn’t an article about physics or chemistry. But when you look closely, generating business online is a science that follows laws and rules just like any other field of study. And if you are to stand any chance of making it big in the market online, you should definitely follow these industry adages as closely as possible. One such adage is the Fitts's Law and here, we will discuss its relevance with BigCommerce store design. In its essence Fitts's Law indicates that a visitor’s eyes are immediately drawn to larger items on a web page which makes them more likely to be clicked. The direct inference? If you wish to make an important element stand out, MAKE IT BIGGER and LINK IT TO A CONVERSION WORTHY PAGE! Now, if your ecommerce portal uses BigCommerce store design, you should make sure that the bestselling products on your catalogue and the latest deals that you are offering should be displayed prominently in your theme. And if you are displaying such content prominently, make sure you link it to a page that provides the user with all that is necessary to make the purchase. This one change in your BigCommerce store design and layout will prove to be an engine that will generate more and more conversions for you. Fitts's law can be seamlessly combined with your ecommerce website layout to make the most of your online presence and direct visitors towards the content that will convert them into paying customers. This is one strategy that will definitely benefit you in the long run. All the best!

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