Statistics: Not Just for the Annual Survey Any More!

1. Statistics: Not Just for the Annual Survey Any More! Karen Burns, SWILSA Sarah Willeford, CILSA Kim Kietzman, SLS

2. “Do we have to keep this for the report?”Or, How to learn to love those stats! Funding requests Collection development and management Marketing Information for the board

3. Remember: Context Comparisons

4. Use stats responsibly! Averages are OK, but be clear that they’re averages Compare like statistics--city circ and city population, etc. Don't "spin" unfairly!

5. Resources to help WebConnect LSAs and State Library State Library website stats book Excel or Google docs  spreadsheet ROI calculator

6. WebConnect • Using comparable data • Finding useful comparisons • Information that's available • Drawbacks to WebConnect

7. LSAs and State Libraries • WebConnect sources • Statistical Analyses  • County valuation statistics • State Library - Scott Dermont • State Library web site      http://www.statelibraryofiowa.org/ld/statistics     http://www.statelibraryofiowa.org/ld/statistics/public-libraries

8. Return on Investment (ROI) Online calculator     http://www.lrs.org/public/roi/usercalculator.php How to use it     Statistics needed     How to use the results User Savings Online calculator     http://www.nsls.info/roi/?m=patron How to use it     Statistics needed     How to use the results

9. Alternate ways of presenting data Google Docs - http://docs.google.com & Excel     Input data     Choose "Insert" and "chart"     Choose type of chart     Choose cells to include for data     Under Kids' Create a Graph (try to get past the word kid)     http://nces.ed.gov/nceskids/createagraph/default.aspx

10. Top Ten Stats Circulation--city and rural,  adult vs.  J/YA Population Registered borrowers Visits Collection sizes Computer use Program attendance Number of programs Income Expenditures 

11.  Turnover Rate Statistics Used: Circulation Population Use for:  collection development

12. Calculate:Circulation/Collection  (total collection, or parts of collection)Example:  200 audiobooks owned audiobooks circulated    = 2.0 TOR

13. Average number of times each item in your collection was checked out Higher number:  collection being used more If low number:  1) Weed!                         2) Increase circ Turnover Rate: what does it mean?

14. Library Use • Statistics Used: •  Registered Borrowers •  Circulation •  Interlibrary Loan •  Hours Open • Use for:  Marketing, Funding

15. The number of registered library card holders is ____ or ____% of Anytown's population. Registered Borrowers An average of ____ new library cards are issued each week/month. Compare to previous years using a graph to show increases.

16. Circulation: • ____ items are checked out from Anytown Public Library each week/month. • can be broken down by age, genre or item type • Interlibrary Loan: • The Anytown Public Library requested ____ items through interlibrary loan for community members. • Hours Open: • The Anytown Public Library was open ____ hours this year. Library Use

17. Rural and City • Statistics Used: •  County Valuation Spreadsheet •  Circulation to County residents •  Percentage of total circulation to County   residents  • Use for:   Funding

18. County Funding Example Keokuk County's information: County    Valuation            Lib $            $/value    Per capita LYON      $377,334,835     $77,500      $0.21     $15.45 CLAY      $377,716,000      $45,100     $0.12      $12.01  O'BRIEN  $361,615,751     $46,500     $0.13      $11.14 WAPELLO$354,117,103    $43,000     $0.12      $5.43  KEOKUK  $363,827,762     $29,800     $0.08     $7.06 Use WebConnect to then compare circulation to county resident numbers.

19. Cost/Benefit • Statistics Used: • Circulation • Population • Income • Computer Use • Programs • Use for:  Marketing, Funding

20. Circulation/Population "Last year, on average, each person in Anytown checked out X items." Use:  Funding

21. Direct Value to Patron (At checkout) # items * Ave cost/itemCity income/city population "This is how much it would have cost you, on average, to purchase these materials.  The average per capita cost of library service for a city resident is $X." Use:  Marketing

22. Per Capita Cost / Benefit • "Ave per capita cost to resident last year was $X. • "For that, each resident, on average: • Checked out X items (cost to purchase:  $X) • Used Internet computers X times (cost of Internet access at home:  $X) • Attended X programs (cost of movie, etc. $X)

23. Average book costs (2007, Bowker) Hardcover adult fiction      $33.45 Hardcover juvenile book    $28.49 Mass market paperback     $  6.38 Fiction paperback (not MM)  $16.98 Maine Costs* Est. Retail Value (ave used in the ROI calculator) Book borrowed   $27.00 Paperback book borrowed  $7 Children's book borrowed  $20 * see Resources page for link

24. Library Visits • Statistics Used: •  Library Visits •  Don't forget Virtual Visits • Use for:  Marketing, Funding

25. Library Visits • On average ____ people visit the Anytown Public Library each week/month. • Compare library visits to previous years (graph the increase) • ____ visits were made to the Anytown Public Library's web site this month. (or databases...)

26. Compare library visits to something your audience knows: • Americans go to school, public and academic libraries 50% more than they go to the movies. Library Visits

27. Programs and Personnel • Statistics Used: •  Program Attendance • In Library and Outreach Programs •  Number of Programs •  Staff Hours and Expenditures • Use for:   Funding

28. Programs ____ total children (adults, teens) were reached with through ____ programs by the Anytown Public Library.Can do a break down of children, teen or adultAlso show in library and outreach programs

29. Personnel ____ library staff hours were spent directly interacting with community members during literacy based library programs.Can also show number of staff hours spent preparing for programsShow the cost in salaries/wages

30. Adult & J/YA Collections • Statistics Used: • Children's Holdings Statistics • Children's Circulation  • Adult Holdings Statistics • Adult Circulation  • Use for:  Collection Development

31. Computer Use • Statistics Used: • Number of public users of Internet computers • Comparison of years-- use increasing, patrons dropping home Internet • Use for:  Funding

32. Telling the Library Story Templates for Budget presentations City County Annual Reports and other marketing documents Examples of other libraries' "storytelling"  reports, statistics, etc. for you to use

33. YOUR ideas for using stats

34. "Libraries: How They Stack Up" • OCLC Report (2003) • Creative Presentation of stats • Context

35. Your Turn:  Putting Ideas to Work Audience Statistics you'll use Tools/Resources you can use Format for presentation

36. Stats Turnover Rate Library Use Rural and City Cost / Benefits Library Visits Personnel/Programs Adult and J/YA Computer Use Your Turn:  Putting Ideas to Work Tools/Resources WebConnect State Library Website Telling the Library Story Excel, Google Docs LSAs and State Library ROI calculator

37. Extra credit (1 hour) 1) Create a marketing piece, such as annual report or slide presentation (The more creative the better!) 2) Send to one of us

38. Karen Burns kburns@swilsa.lib.ia.uswww.swilsa.lib.ia.us Sarah Willeford swilleford@cilsa.lib.ia.us       www.cilsa.lib.ia.us Kim Kietzman kkietzman@sls.lib.ia.us www.sls.lib.ia.us Chat with any of us in Meebo chat boxes on LSA websites Slides, links, etc, on LSA U wiki: sites.google.com/site/lasuiowa