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Situational Analysis

Situational Analysis. Dig up all the facts and information, then cut away the unimportant information and get down to the real basic. Relevant history of the brand. Background of the product or the brand. Past advertising theme. Significant political or legal influence.

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Situational Analysis

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  1. Situational Analysis Dig up all the facts and information, then cut away the unimportant information and get down to the real basic Penulisan Naskah Iklan by agus

  2. Relevant history of the brand. • Background of the product or the brand. • Past advertising theme. • Significant political or legal influence. Penulisan Naskah Iklan by agus

  3. Aqua tahun 2007 dan 2009 Penulisan Naskah Iklan by agus

  4. Product Evaluation • How does product compare to the competition in term of features, ingredients, uses, consumer acceptance, and so on. Penulisan Naskah Iklan by agus

  5. Product Evaluation • What has been added or improved in the last few years. • Do consumer perceive the product to be new. Penulisan Naskah Iklan by agus

  6. Consumer Evaluation • Demographic profile • Psychographic profile • Analysis of present customer’s behaviors. Penulisan Naskah Iklan by agus

  7. What do we get . . . Single Married Achievement in an individual’s life Raising child Graduate school Having house Finding a spouse Having child Parents Peers Social belief, duty and achievement Spouse Religion Media Similar obligations will be imposed on next generation Having a house is one of the important milestone of ones life Milestones above are implied by society as indication of one’s quality of life. The ‘good’ quality individual is defined as those who can achieve all the milestones.

  8. Competitive Analysis • Direct competition • Indirect competition • Advertising strengths and weaknesses of competition. • Current and past competitive advertising themes. Penulisan Naskah Iklan by agus

  9. Memahami Kompetisi Penulisan Naskah Iklan by agus

  10. Penulisan Naskah Iklan by agus

  11. Memahami our product Penulisan Naskah Iklan by agus

  12. Assigment (Tugas) • Langkahpertamabuatlahsebuahkelompok 3 orang. • Pilihlahsatumerekproduk. • Analisislahsesuaidenganmateri yang telahdibahas. • Dibuatdalambentuk power point antara 10-15 slide. Berilahidentitasnamadan no mahasiswa. • Langkahterakhirdibawapadawaktukuliahminggudepan. Penulisan Naskah Iklan by agus

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