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The Marketing Environment and Marketing Ethics

Chapter 3 Version 6e. 2. chapter. Learning Objectives. . 3. . 1.Discuss the external environment of marketing, and explain how it affects a firm.2. Describe the social factors that affect marketing. 3. Explain the importance to marketing managers of current demographic trends.. . Chapter 3 Ve

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The Marketing Environment and Marketing Ethics

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    1. Chapter 3 Version 6e 1 The Marketing Environment and Marketing Ethics

    2. Chapter 3 Version 6e 2 Learning Objectives

    3. Chapter 3 Version 6e 3 Learning Objectives (continued)

    4. Chapter 3 Version 6e 4 Learning Objectives (continued)

    5. Chapter 3 Version 6e 5 Learning Objective

    6. Chapter 3 Version 6e 6 Target Market

    7. Chapter 3 Version 6e 7 External Marketing Environment

    8. Chapter 3 Version 6e 8 External Marketing Environment

    9. Chapter 3 Version 6e 9 Learning Objective

    10. Chapter 3 Version 6e 10 Social Factors

    11. Chapter 3 Version 6e 11 Social Values

    12. Chapter 3 Version 6e 12 Marketing-Oriented Values

    13. Chapter 3 Version 6e 13 The Poverty of Time

    14. Chapter 3 Version 6e 14 Component Lifestyles

    15. Chapter 3 Version 6e 15 Role of Families & Women 58% of all females are in the workforce Rising purchasing power from dual-income families Change of “traditional” purchasing roles

    16. Chapter 3 Version 6e 16 Learning Objective

    17. Chapter 3 Version 6e 17 Demographic Factors

    18. Chapter 3 Version 6e 18 Age Groups: Generation Y

    19. Chapter 3 Version 6e 19 Age Groups: Generation X

    20. Chapter 3 Version 6e 20 Age Groups: Baby Boomers

    21. Chapter 3 Version 6e 21 Personalized Economy

    22. Chapter 3 Version 6e 22 Product Characteristics in a Personalized Economy

    23. Chapter 3 Version 6e 23 Age Groups: Older Consumers

    24. Chapter 3 Version 6e 24 Location: Americans on the Move

    25. Chapter 3 Version 6e 25 Learning Objective

    26. Chapter 3 Version 6e 26 Growing Ethnic Markets

    27. Chapter 3 Version 6e 27 Multiculturalism

    28. Chapter 3 Version 6e 28 U.S. Multicultural Makeup

    29. Chapter 3 Version 6e 29 Multicultural Marketing

    30. Chapter 3 Version 6e 30 Stitching Niches

    31. Chapter 3 Version 6e 31 Learning Objective

    32. Chapter 3 Version 6e 32 Economic Factors

    33. Chapter 3 Version 6e 33 Rising Incomes

    34. Chapter 3 Version 6e 34 Inflation

    35. Chapter 3 Version 6e 35 Recession

    36. Chapter 3 Version 6e 36 Recession Marketing Strategies

    37. Chapter 3 Version 6e 37 Learning Objective

    38. Chapter 3 Version 6e 38 Basic Research

    39. Chapter 3 Version 6e 39 Applied Research

    40. Chapter 3 Version 6e 40 Technological & Resource Factors

    41. Chapter 3 Version 6e 41 Learning Objective

    42. Chapter 3 Version 6e 42 Political and Legal Factors

    43. Chapter 3 Version 6e 43 Federal Legislation

    44. Chapter 3 Version 6e 44 Regulatory Agencies

    45. Chapter 3 Version 6e 45 Regulatory Agencies

    46. Chapter 3 Version 6e 46 Learning Objective

    47. Chapter 3 Version 6e 47 Competitive Factors

    48. Chapter 3 Version 6e 48 Global Competition

    49. Chapter 3 Version 6e 49 Learning Objective

    50. Chapter 3 Version 6e 50 Ethics

    51. Chapter 3 Version 6e 51 Morals

    52. Chapter 3 Version 6e 52 Ethical Behavior in Business

    53. Chapter 3 Version 6e 53 Ethical Development Levels

    54. Chapter 3 Version 6e 54 Morality and Business Ethics

    55. Chapter 3 Version 6e 55 Morality and Business Ethics

    56. Chapter 3 Version 6e 56 Morality and Business Ethics

    57. Chapter 3 Version 6e 57 Ethical Decision Making

    58. Chapter 3 Version 6e 58 Code of Ethics

    59. Chapter 3 Version 6e 59 Creating Ethical Guidelines Help identify acceptable business practices Help control behavior internally Reduce confusion in decision making Facilitate discussion about right and wrong

    60. Chapter 3 Version 6e 60 Learning Objective

    61. Chapter 3 Version 6e 61 Corporate Social Responsibility

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