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We learnt What is marketing ? What is selling ? What is salesmanship ?

SB/SC Marketing. We learnt What is marketing ? What is selling ? What is salesmanship ? Before knowing effective selling of SB/SC let us refresh our knowledge about the said products. SB/SC Marketing. Make Yourself into FIVE teams each consisting 6 members Group 1. SB

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We learnt What is marketing ? What is selling ? What is salesmanship ?

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  1. SB/SC Marketing We learnt What is marketing ? What is selling ? What is salesmanship ? Before knowing effective selling of SB/SC let us refresh our knowledge about the said products.

  2. SB/SC Marketing Make Yourself into FIVE teams each consisting 6 members Group 1. SB Group 2. RD Group 3. MIS Group 4. TD/PPF Group 5. SCSS Group 6. SC

  3. SB/SC Marketing Each team has to prepare 10 short answer questions on given topic. Each team should get the answer from other four teamsand consolidate the same.

  4. SB/SC Marketing How to do the effective selling of SB/SC. Divide the class into four team and ask the each team to list out the point on Team 1. strength of SB/SC. Team 2. Weakness of SB/SC. Team 3. Opportunities of SB/SC. Team 4. Threats of SB/SC.

  5. The SWOT Framework SWOT Analysis Framework Environmental Scan         / \            Internal Analysis      External Analysis / \               / \ Strengths Weaknesses      Opportunities   Threats SWOT Matrix

  6. STRENGTH A/C can be opened with small amount. Minors- 10 years and above can operate the a/c independently. No maintenance charges. Messenger facility. Free transfer facility. More reliable. Public can have easy access in rural areas

  7. Weakness Low rate of interest Limited facilities Barrier on maximum limit . No other benefit for a/c holders. No loan facility. Insufficient advertisement. Non utilisation of data base of existing customers.

  8. Opportunities Goodwill. Cross selling. Wide network in rural area. Developing Indian economy. Proper utilization of social schemes. Rural Market.

  9. Threat Banking sector. Customer dissatisfaction. Technology. Private financial institution.

  10. Savings Rate in India, China & USA, A Comparison From 2006 to 2011 SOURCE:IMRB REPORT DEC 12

  11. Savings Rate in India, China & USA, A Comparison Form 2006 to 2011 Emerging economies of India and China have a very high savings rate with respect to their GDP. This can be attributed to the cultures of these economies where there is a traditional emphasis to save for a prospective rainy day. But as per RBI Annual Report, 2010-11, rising consumerism in these countries could soon lead to a decrease in savings rate in the coming years.

  12. Market share of bank groups by deposits Share of private sector banks in India in total deposits have increased to 18.8 per cent in FY13 from 17.1 per cent in FY05.

  13. Source: IBEF Report July 2014 In Bn $ Growth in deposits in Bank Deposits have grown at a CAGR of 21.2 per cent during FY06-13; in FY13 total deposits stood at US$ 1,274.3 billion.

  14. SOURCE:IMRB REPORT DEC 12 In crores Growth in deposit in India post Deposits have grown at a CAGR of 6per cent during FY06-12

  15. Current savings scenario in India Source: IMRB Survey

  16. Current savings scenario in India It can be seen that Overall Savings in India was of the order of Rs. 27.4 lac crores. This is 33% of the GDP of India, a fairly high % relative to other developed countries. Rs.19.1 lac crores is Household Savings, which is 70% of overall savings.

  17. Share of household financial savings in India

  18. Total Deposits - Indiapost V/s Bank (All Schemes)

  19. NSSF & Indiapost

  20. Indiapost – Outstanding deposits scheme wise

  21. Competition scenario

  22. Comparision-No of branches Indiapost - 1,54,856

  23. Education profile of Indiapost account holders

  24. Additional features expected by Indiapost customers

  25. Perceived Advantages by India Post Savings Bank Account Holders

  26. Perceived Advantages by India Post Savings Bank Account Holders In general, users have a good opinion of India Post with a majority indicating that they are highly satisfied on all parameters. However, except for Post Office Savings Bank and Recurring Deposit. All other products rank very low in customer satisfaction under these two parameters, namely “Ease of Transaction” and “Customer Service at Post Office”. These two parameters need to be the focus area for India Post going forward; both are linked to improving the experience at Post Office.

  27. Road Ahead These days, India Post is turning their focus to servicing clients and improving their technology infrastructure, which can help better customer experience and give them a competitive edge. The popularity of internet and mobile banking is at an all-time high, with customer relationship management (CRM) will help to drive the next wave in India post.

  28. SB/SC By proper utilization of our strength and opportunities we have to overcome our weakness and threat. All of us should contribute to achieve target.

  29. Activity • Trainees in team of six members have to perform following activities • list out marketing strategy for saving accounts and certificates in rural areas and urban areas separately. • Each group may be given one type of account or certificate

  30. Thank You

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