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An Opportunity not to be missed. Presented by Eshana de Silva Chairman, Shermans Logistics (Pvt) Ltd. August 2006. Agenda. Background & History The company SWOT analysis Shermans Logistics – Revenue potential Fund usage Next steps.
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An Opportunity not to be missed Presented by Eshana de Silva Chairman, Shermans Logistics (Pvt) Ltd. August 2006
Agenda • Background & History • The company • SWOT analysis • Shermans Logistics – Revenue potential • Fund usage • Next steps
Be among the premier logistics companies in Sri Lanka by 2010. The Vision
To become a synergistic partner that can create value by providing integrated logistics solutions. The Mission
The company • founded in 2006 with a focus towards total logistics services • The brand name has a history of 75 years ! • Services includes • shipping agency, • sea & air freight, • consolidation, • deconsolidation, • warehousing, • supply chain management & • NVOCC operation.
Board of directors • Mr. Eshana de Silva • Mrs. Dumeesha Nanayakkara • Mr. Mangala de Silva • Mr. Anura Fonseka
SWOT analysis • Strengths • 75 year old brand name (ie: Shermans) • Brand name is known for reliability and quality • Able management with many years of experience in the field • Freight forwarding client base (via PCCL) • Corporate membership at FreightNet online directory • Professional web presence
SWOT analysis • Weaknesses • A marketing team to cater the huge market potential • Able debt collection mechanism
SWOT analysis • Opportunities • Market size of 3,194,327,500.00 (Rs.3.1bn) • Country location • Sophisticated Port Central Bank Report : 2005
SWOT analysis • Threats • 300+ players in the market • Condition of the local economy • Extra levies etc.. • Regional players (India, Singapore, etc…)