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Storage (r)Evolution: IBM XIV Overview Smarter Storage for a Smarter Planet. Randy Arseneau Consultant XIV Global Best Practices and Sales Enablement. AGENDA. Legacy Enterprise Storage Complexity Give Way to… More Complexity Innovating Smarter Storage Evolution Gives Way to Revolution
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Storage (r)Evolution:IBM XIV OverviewSmarter Storage for a Smarter Planet Randy Arseneau Consultant XIV Global Best Practices and Sales Enablement
AGENDA • Legacy Enterprise Storage • Complexity Give Way to… More Complexity • Innovating Smarter Storage • Evolution Gives Way to Revolution • XIV Overview & Value Proposition • Results & External Validation • Customers • Analysts/SMEs • Real World Value • From the People Who Live It • Wrap-up | Q&A
Escalating Complexity of Traditional Storage • Disk Tiers • 1-3 Types and Sizes of Disk • Flash/SSD? • Replica Pool • Spares • Many RAID groups / Different RAID Levels • Data Center Efficiency • Power • Space • Utilization • Responsiveness / Cost to Business Units This results in THOUSANDS of components to manage in a traditional array! Complexity = COST =DiminishedService With XIV, manage storage capacity - NOT technology!
XIV – Altering the Landscape of Enterprise Storage • The simple vision of XIV: • Begin with a blank sheet of paper • Blend in decades of expertise and innovation in storage architecture and customer/market demand • Create a fundamental re-construction of enterprise storage not constrained by existing architectures and technologies • The solution: revolutionary best-in-class performance, reliability, scalability, manageability and TCO • The results: • Shipping run rate now 4+ systems/day, 7 days/week, 365 days/year • In service at the largest, most demanding customer sites in the world • Steady increase in captured market share during first year within IBM portfolio • Strong, balanced cross-industry adoption • Unrivaled customer satisfaction and reference-ability • Over 30% of customers have purchased multiple systems • Use cases spanning a wide variety of mission-critical applications and workload profiles • XIV has predictably disrupted the storage market by doing one thing extraordinarily well: eliminating complexity rather than merely masking it
What is XIV storage? AVAILABILITY 5 9s+ Multiple levels of redundancy Autonomous self-healing Ultra-fast fault recovery • Fully virtual SAN based on grid design • Data distributed over all grid modules/drives • Self-healing/self-tuning – no hotspots • Non-disruptive hardware & software service • Supports all major open systems & z/Linux • Sold as usable capacity • Each grid node comprised of CPU + Cache + 12 disks • Ultra fast rebuild times: • Recover from a 1 TB drive failure in 30 minutes or less • Dynamically add new capacity; autonomic load re-balancing • New arrays in service in 4 hours • Provision new storage in < 1 minute PERFORMANCE Self-tuning Automatic load balancing eliminates bottlenecks Performance scales with capacity Drive out cost while exceeding existing SLAs. EASE OF USE Provision new storage in <1 minute Dynamically resize/adapt Easily managed by junior staff
5 Key Attributes for Enterprise Storage • All of these key attributes with unlimited scalability
Improved Capacity Utilization = TCO Control • XIV sold as USABLE capacity • NO lost capacity due to : spares, special system areas, volume set asides for replication, etc. • Capacity usage easy to monitor • Complete system, storage pool, or volume • XIV all virtual • Single disk type and no RAID groups minimizes islands of capacity • No physical disk binding • THIN provisioning standard • Designed to Perform Well at >90% Capacity Utilization +50%
Agility | Responsiveness | Flexibility • Provision Storage in < 1 Minute • Resize Volumes Dynamically • High Performance SNAPshots • Replicate data for backups or other apps • Empower DBAs to manage SNAPs • Multi-Tenant Management • Delegate responsibility • Add New Capacity Quickly, Transparently • Added capacity available near real-time • Existing data automatically re-balanced across all storage resources • All Advanced Software Functionality Included – No Extra Cost
Facilities: Green Savings Floor Space Comparison Equivalent Configurations XIV vs. EMC Results: Lower Cost, Superior Performance, 80% Less Floor Space • Comparable Systems (Equivalent Usable Space, Performance): • 50% greater usable capacity per sq. foot (11 TB/SF) • 25-30% less power & cooling per usable TB • Commodity Hardware Components • Low power SATA II disk drives • Power-efficient Intel-based server modules • Very Efficient Capacity Utilization • Single level storage = no orphaned space • Virtual design + thin provisioned = efficient
Technology ShiftDriven by XIV, recorded by industry experts “The XIV is very different from other high-end disk arrays sold by IBM and other high suppliers such as EMC and Hitachi. Unlike others, the XIV is based entirely on enterprise SATA disk drives, and is powered by a grid or cluster of controllers that can be relatively easily scaled up. Over time, both of those features are set to become characteristics of all high-end storage.” - Tim Stammers, Ovum ANALYSTS “RAID is at end-of-life. As drive densities continue to increase, current implementations of RAID simply cannot scale. XIV’s architecture eliminates this concern. It really represents the future of storage…” - Steve O’Donnell, Managing Director, ESG EMEA Confidential IBM Internal Use Only
600 Customers – 402 Net New to IBM Open Storage 13 IBM Confidential
HP EVA to XIV Oracle | SAS 2X Performance 40% TCO Reduction 30% Throughput Increase Saving Money, Exceeding SLAs NetApp to XIV MS Exchange | EPIC Set Up/Use Same Day No More SW Licensing Predictable DR Costs OpEx Control/Savings EMC DMX to XIV VMware | Windows | Unix $2.6M CapEx Savings Outperforms EMC w/Lower Human, Capital Cost 6 Clariion CX to 1 XIV Oracle Provisioning in Minutes vs. Days 1 Yr. Migration Took 60 Days Dramatic Power/Cooling Reduction EMC DMX to XIV SAP | Oracle 2X Capacity 60% CapEx Reduction 5-6X Performance Sustained Through Failures Select Customer Highlights – Application Affinities Large Manufacturer EMC DMX to XIV VMware 12,000 VMs on 10 XIV Frames Dramatically Faster Provisioning New Corporate Standard
Message Heard ‘Round the World… Recent Wins Fast, Global & Green – Their Storage Choice is XIV Customer saw the ease of use and reduced administrative needs the XIV requires. ROI was calculated for overall solution, including Blades servers result , was less than 24 months ROI, taking into account reduced power, cooling and administrative time. Customer was running out of power and was faced with substantial cooling costs in his datacenter. This solution greatly has reduced his overall footprint in the datacenter. Refusing to Lose (Even after Losing) – The New IBM Storage Sales Team We proved to NPR our solution was superior after losing to a broadcast storage solution. The winning solution failed to meet promised requirements. XIV didn’t. Right from the start they loved the fact that the system was installed in 2 hours and that provisioning and configuration of XIV took.... 5 minutes. Then, we failed component after component and looked on as audio feeds and recording applications didn’t… even… flinch. The Fruits of Their Labor - Welch’s saves money by upgrading to new IBM Power servers and the IBM XIV Storage System “When we compared costs, ROI and features, XIV always came out on top,” Sharma says. “In addition, XIV combined with the performance of the Power Systems servers, improved overall response times. For example, we produce a good morning report.’ In the past, that was somewhat of a misnomer, because we didn’t deliver until around noon. As soon as we added XIV to the mix, we were getting it out by 7a.m.” – - Mukesh Sharma, Welch’s manager of Database and ERP infrastructure. Our Customer Like it – Simple Sells, XIV largest customer with 25 “ XIV meets our needs and we have never had any complaints about performance from customers.” - Frans Bank, ICT Architect Getronics Datacenters Case study available.
Smarter Storage = Real World Benefits • Significant TCO Reduction • Shortest Time to Value • Extreme Operating Efficiency • Elastic Value Chain – All-Inclusive SW Model • Simple, Painless & Transparent Migration/Consolidation • Painless Incremental Growth • Best-in-Class Management GUI
CONCLUSION • Innovative, Enterprise Class Storage Solution • Key Component in New IBM Storage Strategy • Invented by Moshe Yanai, visionary behind modern enterprise storage • Field Proven Since 2003 – Aggressive, Cross-Industry Customer and Market Adoption • Game-Changing Architecture – Measurable, Real World Benefits – Unrivaled TCO/ROI Benefits “IBM XIV has reduced our total cost of operations while improving our service levels to our worldwide SAP user community. The XIV architecture has allowed Gerber Scientific to improve performance for operational tasks: one function that used to take eight hours is now completed in just 15 minutes, giving our IT staff time to focus on other projects.” Raf Cohen, CIO of Gerber Scientific
CALL TO ACTION • Practice delivery of this presentation with colleague – peer review • Pick 3 partners, schedule a presentation • Schedule a GUI demo