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Unit 12 Text A

Unit 12 Text A. What’s Electronic commerce?. Definition of EC. EC is the use of computer applications communicating over networks to allow buyers and sellers to complete a transaction or part of an transaction. 电子商务是指运用计算机应用软件在网络上通信，使买卖双方完成整个交易或部分交易。. Definition of EC.

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Unit 12 Text A

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  1. Unit 12 Text A What’s Electronic commerce?

  2. Definition of EC • EC is the use of computer applications communicating over networks to allow buyers and sellers to complete a transaction or part of an transaction. • 电子商务是指运用计算机应用软件在网络上通信，使买卖双方完成整个交易或部分交易。

  3. Definition of EC • It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. Now, it is mainly done through Internet and Electronic Data Interchange (EDI). • 电子商务意味着采用简单、快捷和低成本的电子通信手段进行交易，而无需交易双方面对面的会晤。今天，电子交易主要是通过网络或电子数据交换来完成。

  4. How is e-business（电子业务） different from EC（电子商务）? • In some instances, the terms are used interchangeably. But to purists, e-commerce refers only to online transactions. Ther term e-business encompasses online transactions, but it also refers to online exchanges of information, such as a manufacturer letting its suppliers monitor production schedules via an extranet (a secure web site that can be accessed only by authorized parties), • 例如，厂商允许它们的供应商通过外联网（一个安全网站，只有授权用户才可以访问）查看产品计划，

  5. How is e-business（电子业务） different from EC（电子商务）? • or a financial institution letting its customers review their banking, credit card, and mortgage accounts via a single web interface. In this respect, e-business overlaps with the business-technology disciplines of customer relationship management. • 或金融机构允许它们的客户通过单一的网络接口检查它们的银行业务、信用卡和抵押账户。从这一方面来讲，电子业务与客户关系管理的业务技术方法是一致的。

  6. How is e-business（电子业务） different from EC（电子商务）? • In other words, EB refers to a broad definiton of EC, not only buying and selling, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization. According to Lou Gerstner, IBM’s formal CEO, “e-business is all about time, cycle, speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage.” So we can use the term EC in its broadest scope, as basically equivalent to e-business.

  7. The Development of EC • E-commerce was first developed in the 1960s. With the wide use of computer, the maturity and the wide adoption of Internet, the permeation of credit cards, the establishment of secure transaction agreement and the support and promotion by governments, the development of E-commerce is becoming prosperous, with people starting to use electronic means as the media of doing business.

  8. The Development of EC • In the 21st century, the rapid development of information technology and the rapid increase in information exchange have brought new drives and innovative ideas to the whole society. • 在21世纪，信息技术的飞速发展和信息交换的猛增为整个社会带来了新的驱动力和革新想法。

  9. The Development of EC • The development and wide adoption of IT , computer network and Internet have transformed the mode of operation of many businesses, and at the same time have brought along unprecedented business opportunities. • 信息技术、计算机网络、因特网的开发和广泛使用已经改变了许多业务的运作模式，同时也带来了空前的商业机会。

  10. The Development of EC • With EC, business are now able to conduct transactions across geographical boundaries, across time zones and at a high efficiency. EC has become the market trend of the Century. • 现在，企业可以跨越地理界限，跨越时区高效率地进行交易。电子商务已经成为世纪的市场趋势。

  11. Potential Benefits of EC • 1. Business can sell goods to customers outside traditional markets, explore new markets and realize business opportunities more easily. SMEs which cannot afford establishing overseas offices and strongholds can now increase their exposure to every corner of the world and forge global relationships with their trading partners everywhere in the world.

  12. Potential Benefits of EC • 企业能将货物出售给传统市场之外的用户，探索新的市场，并且更容易地了解商机。尤其是那些不能负担建立海外办事处或机构的中小企业，现在能够更多的将自己展示给世界，与处于世界任何角落的伙伴构建全球关系。

  13. Potential Benefits of EC • 2. Business can gather information on products, buyers and competitors through Internet so as to increase their own competitiveness. • 企业能够通过因特网收集关于产品、购买者和竞争对手的信息，从而增强其竞争力。

  14. Potential Benefits of EC • 3. Procurement costs can be lowered for all companies, regardless of size, due to the increased ability to transact electronically with one another. • 由于采用电子方式进行交易的能力增强，所有公司，无论大小，都能降低采购成本。

  15. Potential Benefits of EC • 4. A reduction in inventory is desirable because of the associated reductions in storage, handling, insurance, and administrative costs. • 因为在贮存、处理、保险和管理方面的相关费用减少，存货数量的削减是很理想的。

  16. Potential Benefits of EC • 5. Customer service can be enhanced using Internet electronic commerce by helping customer to access information before, during and after the sale. • 因特网电子商务帮助用户在销售前后及期间获取信息能改善顾客服务质量。

  17. Potential Benefits of EC • 6. By the use of multi-media capabilities, corporate image, product and service brand names can be established effectively through the Internet. • 借助电子商务的多媒体性能，企业形象，产品和服务商标品牌可以通过因特网被有效地建立起来。

  18. Types of EC • 1. Electronic network within the company • 2. B2B: the major current type of EC • 3. B2C • 4. C2C: an individual sells products to other individual. • 5. Government-to-Citizen • 6. Government-to-Business

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