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ITS, UK, Road Pricing in a Sustainable Society University of Leeds 9 th November 2006

Improving Public Acceptability of Road Pricing. ITS, UK, Road Pricing in a Sustainable Society University of Leeds 9 th November 2006 Dr Charles Musselwhite Senior Research Fellow Centre for Transport & Society, University of the West of England, Bristol. Overview. Background

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ITS, UK, Road Pricing in a Sustainable Society University of Leeds 9 th November 2006

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  1. Improving Public Acceptability of Road Pricing ITS, UK, Road Pricing in a Sustainable Society University of Leeds 9th November 2006 Dr Charles Musselwhite Senior Research Fellow Centre for Transport & Society, University of the West of England, Bristol

  2. Overview • Background • 9 ways to increase acceptability • Variations over time • Current project • Gearing Up Model • Methodology • Conclusions

  3. Background: Scope of Review • DfT 2004 – National Road Pricing Feasibility Study • Extensive Literature Review • 200+ research reports, journal papers, conference papers – attitudes and acceptability • Updated 2006 DfT Public Acceptability of Road Pricing

  4. Reduce congestion • Where possible, drivers already reduce effects of congestion • Choose route • Choose time of departure • Comfort • Definition of “reduce congestion” • Subjective nature of defining congestion • What constitutes a “reduction”? • Visibility of a reduction/communicating a reduction • What if it doesn’t? W-H

  5. Part of an overall traffic plan • Other traffic and transport improvements • Public transport • Parking • Planning • Businesses • Schools • Thinking wider • Society

  6. The need for alternatives • Ability to alter time • Flexibility • Alternative route • Free or cheaper • Alternative transport • Reliability • Cost

  7. Revenue application made specific • Revenue neutrality • Offset tax • Petrol • Road • Hypothecate funds • Public transport • Road building • Visibility and timing

  8. Simplicity • Design • Technology • Payment Options • Variability verses Predictability

  9. Most Agreement Disabled Drivers Residents Income based Older people (aged 65 years & over) Key Workers Business Users Taxis Least Agreement High Mileage Drivers Fairness Concessions/free

  10. Communications • Involve public and other stakeholders from the start • Know the philosophy/aims/objectives • Benchmarking • Going beyond statistics • Role of champions • Participatory consultation • Dynamic consultation • Role of new technology • Trials • Pioneers

  11. Trust in Delivery • Local authority responsibility • Everybody’s responsibility • Trust in deliverer • Reliability • Price Creep • Relationship and communications • Trust is low • Local authority • Central government • Private company

  12. Trust in technology • Usability • Reliability • Minimum personal error • Maximise payment evasion • Aesthetics • Privacy • Tracking • Already being watched • Nothing to hide

  13. Sufficient support to go ahead Build up of support as benefits appear Public support Fall-off as detail emerges New idea, no justification Increasing support for general idea Panic just before implementation Time Variation over time • Intra-personally • Hats • Inter-personally • Between individuals • Groups of individuals • Categorisation • Chronologically

  14. person person knowledge knowledge opinions opinions person knowledge opinions Public acceptability of… person a problem needing to be solved the need for demand management knowledge the need for some form of road pricing the specific road pricing scheme proposed opinions The Gearing-Up Model

  15. Stage 1 – stakeholder/expert priorities/guidance Roundtable workshop – 1 day Follow-up telephone calls Stage 2 – sticking points and the national debate Wave 1 groups (8 x 6) – Problem to be solved Wave 2 groups (8 x 6) – Demand Management Stage 4 – quantitative research Stage 3 – local context and increasing information Baseline survey Wave 3 groups (5 x 6) – Local congestion Wave 4 groups (5 x 6) – Local scheme design Tracking survey 1 Wave 5 groups (5 x 6) – Local scheme design Wave 6 groups (5 x 6) – Local scheme design Tracking survey 2 Follow-up depth interviews Dissemination event(s)

  16. Conclusions • Psychology of choice • Already perform congestion compensatory behaviour • How much more room for manoeuvre? • Why, so much resistance? • Principle verses specifics • Increasing role for technology • Communications • Education, knowledge • Message and messenger • Benchmarking and leading • A role for technology? • Trust • Delivery • Technology • Illusion of freedom • “Natural” congestion and “artificial” constraint

  17. Thanks for Listening Further information Dr Charles Musselwhite Senior Research Fellow Centre for Transport and Society University of West of England Charles.Musselwhite@uwe.ac.uk 0117 32 83010 www.transport.uwe.ac.uk Acknowledgements: CTS, UWE: Professor Glenn Lyons and Professor Phil Goodwin. Independent Advisor: Alan Wenban-Smith. BMRB: Anna Sweeting and Vanessa Stone

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