What is Alternate Channels

1. What is Alternate Channels • Any sales outside of traditional DM and Call Center acitivity • Program sales utilize data to specifically target customers with the appropriate offers • Adhere to the strict federal, state and local guidelines • CPNI • Federal DNC • Internal DNC • Do not mail • No solicitation • Sales permits • Internal sales are accomplished with repetitive communication of product offerings and incentive contest

2. Jim Markwood – Director of Alternate Channels Tina Kearns – ACM - Retail Fran Tocco – ACM - Door to Door and Residental Agents Iris Borrero – ACM - Community Connections and Online Referrals Judy Holt – ACM - Take The Lead Stacy Laird – ACC – Reporting and Telemarketing East Region Alternate Channel Team

3. The Alternate Channel Playbook • Retail – Tina Kearns 518-773-6282 • Provide local presence and give customers the ability to see and test our products • Offer and sell residential and business products • Provide Local and Regional Support • Take the Lead program • Community Connection partners • Targeted outbound Telemarketing • Largest Alternate Channel source of Access Lines

4. The Alternate Channel Playbook • Door to Door – Fran Tocco 518-773-6774 • Achieves sales with those customers who have avoided DM and TM offers • New data gives us the ability to maximize opportunities • Target low penetration, new remotes, skip triple play • Residentail Agents

5. The Alternate Channel Playbook • Community Connections – Iris Borrero XXX-XXX-9580 • Provide local presence and give customers the ability to see and test our products • Offer and sell residential and business products • Provide Local and Regional Support • Online Referral Agents • Community Connection partners • Targeted outbound Telemarketing • Largest Alternate Channel source of Access Lines

6. The Alternate Channel Playbook • Take the Lead – Judy Holt XXX-XXX-XXXX • Provide local presence and give customers the ability to see and test our products • Offer and sell residential and business products • Provide Local and Regional Support • Take the Lead program • Community Connection partners • Targeted outbound Telemarketing • Largest Alternate Channel source of Access Lines

7. The Alternate Channel Playbook • Telemarketing – Stacy Laird 518-773-6141 • Provide local presence and give customers the ability to see and test our products • Offer and sell residential and business products • Provide Local and Regional Support • Take the Lead program • Community Connection partners • Targeted outbound Telemarketing • Largest Alternate Channel source of Access Lines

8. What you can do to help us succeed! • Keep us current on what the competition is doing and offering in your areas • Support our alternate channel partners and report any issues immediately • Reinforce our Take the Lead program and distribute program materials to all members of your work group • Talk to businesses about our agent referral programs • Look for schools and religious organizations to become Community Connection partners