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Trend Prediction: Wide-leg Pants(Trousers). Sophia Bursulaya Fashion 105. Wayne Tippetts 2011. Product Description. wide from waist to hem mid to high-waisted masculine inspired. Christian Dior, SS11. Target Market/Customer Profile. Age: 20’s-40’s Income: medium to high income range
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Trend Prediction: Wide-leg Pants(Trousers) Sophia Bursulaya Fashion 105 Wayne Tippetts 2011
Product Description wide from waist to hem mid to high-waisted masculine inspired Christian Dior, SS11
Target Market/Customer Profile • Age: 20’s-40’s • Income: medium to high income range • Gender: Women • Social Status: fashion aware, a fashion leader • Body type: Tall, Fit.
Different Eras of Wide-leg Pants Now: runway/celebrities Wide leg pants of the 70’s Age of the skinny jeans, wide leg pants mostly on men Akris SS11
Fashion Cycle State of Wide-leg Pants Fashion leaders Discounters Mass merchandisers leaders
Exploring Wide-leg Pants in Stores Neiman Marcus AkrisHigh-Waist Wide-Leg Pants made of Shell (cream) Twill, $995
Conclusion • I believe wide-leg pants will achieve a “trendy” status in Fall 2011, and a trend for the year of 2011 in general. We have seen them on the runways of the spring lines, but come colder whether and more awareness, wide-leg pants will be a hit.
References • http://beehiveblog.com/?p=836 • http://www.etsy.com/listing/52790825/70s-wide-leg-pants-jacket-bib-vintage • http://www.neimanmarcus.com • http://www.fashionising.com/trends/b--wide-leg-pants-wide-leg-jeans-5667.html • http://www.fashionising.com/pictures/ss--The-area-to-watch-6360.html