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INTELL DS

INTELL DS. PRESENTATION. The UK’s Leading Data Provider. WHO ARE IDS. WHY IDS. IDS DATA. IDS QUALITY. EVIDENCE. CASE STUDIES. TAKEAWAY. I DS. PRESENTATION. AGENDA. IDS DATA & QUALITY. WHY IDS WILL DELIVER FOR YOUR BUSINESS. WHO ARE IDS. WHO WE ARE / WHO I AM. WHY INTELLDS?.

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INTELL DS

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  1. INTELLDS PRESENTATION The UK’s Leading Data Provider WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  2. IDS PRESENTATION AGENDA IDS DATA & QUALITY WHY IDS WILL DELIVER FOR YOUR BUSINESS WHO ARE IDS WHO WE ARE / WHO I AM WHY INTELLDS? WHY OUR DATA IS BETTER REVIEW THE QUALITY OF OUR DATA TAKE AWAY EVIDENCE & CASE STUDIES WHY IDS WHAT MAKES US NUMBER ONE! IMPORTANT POINTS INDEPENDENT RESEARCH INTO DATA & CASE STUDIES / TESTIMONIALS WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  3. IDS SUMMARY LET US INTRODUCE INTELLIGENT DATA SERVICES WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  4. IDS SUMMARY …AND YOUR ACCOUNT MANAGER WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  5. IDS YOUR ACCOUNT MANAGER PRESENTATION ABOUT YOU WHO I AM ACCOUNT MANAGER WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  6. IDS WHO ARE IDS PRESENTATION • The UK’s leading data specialist • Privately owned company • Established 2005 • Data is wholly owned and managed by IDS • Originally built as an online directory to rival the likes of Yell.com • Data owner of a comprehensive UK B2B Database • Compete directly against established / traditional data owners • No third party investment WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  7. INTELLDS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  8. IDS PRESENTATION B2B POSTAL /TELEMARKETING OVERVIEW OVERVIEW 4 million businesses pre-cleanse WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  9. IDS B2B EMAIL DATABASE PRESENTATION • Wholly owned email database of 850k opt-in emails • Use third party call centre to collect email data opted in for third party marketing • Adding over 100k records per quarter • Email addresses validated every 8 weeks • Follow DMA guidelines for electronic third party marketing WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  10. IDS B2B Email Database opt-in process PRESENTATION • Email addresses collected as part of research and updates • Individuals asked to confirm that they are happy for their • details to used for marketing purposes by third party companies • Emails are then passed to Intelligent Data • Intelligent Data then send an email confirming the information • that is held for that individual • Individuals are asked to amend details if incorrect or to unsubscribe if they wish • Re-confirmation email sent every 8 weeks Email addresses validated every 8 weeks WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  11. INTELLDS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  12. IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? 170k JUST A FEW OF THE CHECKS WE COMPLETE Our call centre make over 170k verification calls per month CALLS PER MONTH WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  13. IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Data Bureau benchmark our data against all it’s managed UK lists DATA BUREAU BENCHMARK WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  14. IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE 28 DAY REGULAR UPDATES Postal/telephone file refreshed and updated every 28 days with up-to-date company/contact information WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  15. IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? Companies House BT Royal Mail Business Directories News & Media Dept of Trade & Industry JUST A FEW OF THE CHECKS WE COMPLETE We also use traditional external third party validation WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  16. IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? OPT-IN E-MAIL ADDRESSES JUST A FEW OF THE CHECKS WE COMPLETE Use third party Call Centre to collate and opt-in email addresses WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  17. IDS QUALITY PRESENTATION MULTI CHANNEL VERIFICATION PROCESS 170k Monthly Verification Calls DAILY, WEEKLY, MONTHLY CLEANING CYCLE WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  18. IDS QUALITY PRESENTATION CHECKS & VERIFICATIONS JUST A FEW OF THE CHECKS WE COMPLETE AS PART OF OUR MONTHLY 170K VERIFICATION CALLS QUALITY DATA WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  19. IDS 97% ACCURACY PRESENTATION SO WHAT DOES THIS MEAN? 97% ACCURACY GUARANTEED WHO ARE IDS START WHY IDS ABOUT US IDS DATA WHY INTELDS YOUR BUSINESS IDS QUALITY OUR DATA EVIDENCE CASE STUDIES SURVEY TAKEAWAY CASE STUDIES NEUTRA WHO WE ARE OUR TARGETS CHARTS & TRENDS THE WORKFLOW MEDIA CONCLUSIONS

  20. IDS 90% DELIVERABILITY PRESENTATION SO WHAT DOES THIS MEAN? 90% DELIVERABILITY GUARANTEED WHO ARE IDS START WHY IDS ABOUT US IDS DATA WHY INTELDS YOUR BUSINESS IDS QUALITY OUR DATA EVIDENCE CASE STUDIES SURVEY TAKEAWAY CASE STUDIES NEUTRA WHO WE ARE OUR TARGETS CHARTS & TRENDS THE WORKFLOW MEDIA CONCLUSIONS

  21. IDS 90% Email Deliverability PRESENTATION EMAIL PERFORMANCE THE STATS SPEAK FOR THEMSELVES WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  22. INTELLDS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  23. IDS ABOUT US PRESENTATION WHY ARE WE DIFFERENT? Directory / Advertising Data • Priority is to sell advertising • Bias towards Business to Consumer related industries • Verification timescale 18 to 24 months • Multi-classification replaces primary IDS DATA IS CORE WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  24. IDS ABOUT US PRESENTATION OUR CORE BUSINESS IS DATA IDS NUMBER ONE Data wholly owned – IDS have complete control Every prospect within database has been telephone verified within past 12 months 100% focus on providing most accurate data set for DM purposes Comprehensive coverage of all business sizes and industries THAT’S WHAT WE THINK! WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  25. INTELLDS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  26. IDS TELEPHONE RESEARCH SURVEY PRESENTATION An independent test now shows that Intelligent Data Services is the UK’s leading data supplier. IDS have undertaken an independent audit of 5 leading data suppliers in the UK. Data was randomly provided by list owners or through independent data bureau. WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  27. IDS TELEPHONE RESEARCH SURVEY PRESENTATION • Impartiality • Independent call centre employed to verify the data, telephone numbers, company, address line 1 & contact names • File sources masked to ensure no influence over results. WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  28. IDS SUMMARY RESULTS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  29. IDS SUMMARY RESULTS PRESENTATION • We surpassed our competitors on telephone connectivity; 2% higher than our competitors average • We were 4% higher for numbers connecting to the correct company than our average competitor and 14% higher than our worst performing competitor. • We topped the board on address accuracy with our data performance with our addresses being 7% more accurate that our average competitor. • Our contact names were 89% accurate compared to just 83% of our average competitor, ensuring that when the number connects you are speaking to the right person. WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  30. IDS EMAIL RESEARCH SURVEY PRESENTATION An independent test has shown that Intelligent Data Services is the UK’s leading email supplier. IDS have undertaken an independent audit of 5 leading email data suppliers in the UK. Data was provided at random by list owners or through independent data bureau. Find out why Intelligent data are really the best! WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  31. IDS EMAIL RESEARCH SURVEY PRESENTATION • Impartiality • Same Creative • Same Subject Line • Independent Third Party Broadcaster • File sources masked to ensure no influence over results Find out why Intelligent data are really the best! WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  32. IDS SUMMARY RESULTS PRESENTATION IDS • Our open rates far surpassed our competitors; 4 times higher open rates than our leading competitors • Our level of bounces were 5% lower than our competitors • Our average hard bounce rate was 2%, 1% lower than our average competitor • Our average soft bounce rate was half the rate of our average competitor RIVAL WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  33. INTELLDS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  34. IDS IDS QUALITY PRESENTATION 74% • Highest quality data available within market • Highest quality of Account Management within market • Highest ROI results RETENTION 2011 MARKET INDUSTRY AVERAGE 42.1% (source: Database Marketing Magazine) WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  35. IDS ACCOUNT MANAGERS PRESENTATION • DEDICATED ACCOUNT MANAGERS • DEDICATED FULFILMENT MANAGER • WEALTH OF EXPERIENCE IN DM MARKET • MONTHLY CUSTOMER SURVEY CONDUCTED AND PUBLISHED • IDS BECOME AN INTEGRAL PART OF YOUR DM ACTIVITY WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  36. IDS YOUR BUSINESS PRESENTATION HOW DO WE ACHIEVE THIS FOR YOU? WORK WITH YOU TO FORMULATE STRATEGIES ENSURE YOU RECEIVE YOUR ROI UNDERSTAND YOUR BUSINESS OBJECTIVES CUSTOMISE YOUR MARKETING STRATEGIES WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  37. IDS WHY US PRESENTATION ROI QUALITY DATA WITH HIGHEST QUALITY GUARANTEES SECURE THE HIGHEST ROI POSSIBLE WHY PARTNER WITH IDS WHAT WE DO. GET AHEAD OF YOUR COMPETITION BY PARTNERING WITH THE BEST IN THE MARKET PARTNER WITH IDS THE INDUSTRY LEADER RETURN OF INVESTMENT INVESTMENT WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  38. IDS YOUR BUSINESS PRESENTATION WE CAN MAKE YOU MARKET LEADER OUR COMMITMENT TO YOU Intelligent Data are now listed as one of the TOP 90 companies in Scotland as quoted by the Scottish Business Awards. AND GET YOU AHEAD OF YOUR COMPETITORS WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  39. IDS YOUR BUSINESS PRESENTATION AND INCREASE YOUR PROFITS OUR COMMITMENT TO YOU WE WILL GENERATE NEW CUSTOMERS WE WILL GENERATE YOU NEW CUSTOMERS WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  40. IDS OUR CLIENTS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  41. IDS OUR CLIENTS PRESENTATION WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  42. IDS TESTIMONIALS PRESENTATION Josh Hull Adam Brown QUOTES Substantial amount of Business to Business data in order to meet our direct marketing targets. The performance of our previous supplier (Experian) was in question and we set about sourcing a new supplier that could meet our requirements in terms of numbers and quality. After our extensive supplier approval process was complete it was clear that Intelligent Data Services were the best fit for our company. We, as a Quality Management System Certification Body, demand the same level of quality from our suppliers as we expect our certified clients. Intelligent Data Services have more than met our expectations by supplying data on time and within the 97% accuracy percentage promised during our initial discussions a vast improvement on our previous data supply. With this in mind we have no hesitation in recommending Intelligent Data Services to supply all your data requirements. Yours Faithfully As a provider of quality data within the business sector, when we require data I know exactly where to go - Intelligent Data Services gives us the data that we require for our marketing campaigns, no matter how specific our requirements are. Competitive prices along with excellent customer service means that I look forward to working with IDS throughout 2012. Yours Faithfully General Manager of Certified Quality Systems Ltd. Data Manager, British Red Cross WHAT THEY SAY ABOUT US. WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  43. IDS TAKEAWAY POINTS PRESENTATION MAXIMISE YOUR ROI WITH IDS 74% OF OUR CUSTOMER USE US AGAIN AND AGAIN OUR INVESTMENT INTO YOUR BUSINESS IS OUR DATA AND EXPERTISE OUR DATA IS 97% ACCURATE WE OWN ALL OUR DATA! WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

  44. IDS CONTACT US PRESENTATION ACCOUNT MANAGER WWW.INTELLIGENTDS.CO.UK Intelligent Data Services Ltd 7th Floor, 144 West George Street Glasgow G2 2HG WHO ARE IDS WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

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