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SEO Tips

SEO Tips. Terry Pope SocialProfileMasters.com. Presented to: Your Organization Upon Request. ?. Why. The “FaceBook” for Corporate America How Business & People are Getting Connected How New Business is Getting Found How Business is Now Being Done on a Daily Basis

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SEO Tips

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  1. SEO Tips Terry PopeSocialProfileMasters.com Presented to:Your OrganizationUpon Request

  2. ? Why • The “FaceBook” for Corporate America • How Business & People are Getting Connected • How New Business is Getting Found • How Business is Now Being Done on a Daily Basis • How New Jobs & Talent are Getting Found • Why Predictions Say “Resumes” Will Be Dead in 5 Years • 6 Degree of Separation – Now Only 4 or Even 3

  3. Inside How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results SEO & Keyword DensityScore (Hidden) Points Ranking Score +

  4. Inside Typical Google Search

  5. ? Why Relevance - Search Algorithms - SEO / Keyword Density The first thing that happens when someone does a search using keywords / key phrases Once Twice 3Times 4Times 5Times 6 7 8 9 ? ? ?

  6. The (Hidden)Points System • Keyword-Rich Title • Full Summary • Complete Job Listings • Full Job History • Complete All Sections • Connections • Endorsements & Recommendations • Volunteering and Causes • Groups / Companies • Skills - Use All 50 • Education – List All College • To Photo or Not to Photo • “Work LinkedIn” (Virtual Cocktail Party) • Activity, Activity, Activity • Branding – Be the GECKO • Show You’re a Human

  7. INSIDE How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results SEO & Keyword DensityScore (Hidden) Points Ranking Score +

  8. ? Working The Bad News – Losing Points

  9. Public Profile SEO & External Hits • SEO (Search Engine Optimization) • Your Public Profile Appears on Google/Yahoo/Bing/AOL/DIGG, etc. • Keywords / Key Phrases – Same for SEs • Referral Link SEO (Found Your Public Profile on Web) • External Sources (Websites, Blogs, Forums, Twitter, Google+, etc.) • Back-Links

  10. Public Profile SEO & External Hits

  11. Profile SEO & External Hits

  12. To Pay or Not to Pay for • Job Seekers Account (LinkedIn) – 3 Levels • Recruiters Account (LinkedIn) – 3 Levels • Premium Account (LinkedIn) – 3 Levels • Ads / Bidding (LinkedIn) • Ads / Bidding (Google AdWords) • Pay Per Click (PPC) • Daily Max Budget

  13. Tie Your Website to • SEO Should Match • Links to LinkedIn “Public” Profiles • Using LinkedIn for Prospecting • Keeping Up With the Technology • Keeping Your Technology Current • Name-Sake Domain Mini-Sites (10 times more traffic)

  14. Personal Website to • Jeff Walker(single page non-responsive design) • Melinda Page(single page non-responsive design) • Peter Pappas(single page responsive design w/Blog) • Patti Connolly(Multi-Page Responsive Design) • Shawn O’Donnell(Multi-Page Responsive Design) • Steve Beckham(Multi-Page Responsive Design) • Santos Berrios(single page responsive design)

  15. SEO Tips Terry PopeSocialProfileMasters.com • Contact Terry for: • LinkedIn Profile SEO Maximization Make-Overs • Name-Sake Domain Mini-Sites • LinkedIn Consulting & Training: • Terry@SocialProfileMasters.com • (972) 768-8786

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