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Volkswagen Beetle Campaign

Volkswagen Beetle Campaign. By: Joseph Rescigno, Kyle Dempsey, and Abdul Alomar. Social Media Execution. One Campaign that utilizes 4 social media channels Ex and current VW Beetle owners post pictures of their old Beetle Pictures accepted on each platform

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Volkswagen Beetle Campaign

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  1. Volkswagen Beetle Campaign By: Joseph Rescigno, Kyle Dempsey, and Abdul Alomar

  2. Social Media Execution • One Campaign that utilizes 4 social media channels • Ex and current VW Beetle owners post pictures of their old Beetle • Pictures accepted on each platform • A finalist will be selected from each platform • Each finalist will compete for the ‘Grand Prize’ • Grand Prize is a brand new 2014 VW Beetle

  3. Rationale • 1st Ad • Used the clean diesel engine • Used self effacing humor to mock the availability of diesel • Ad showed a rural gas station with a sign ‘out of diesel’ • Showed a small part of the car, the ad was not focused on it • Utilized black and white

  4. Rationale • Ad #2: • Used the R-Line Beetle • Humorously conveyed that the performance characteristics of the car will make your boyfriend ‘steal’ your car • Did not show the product • Used tire tracks to illustrate the high performance of the vehicle and the action taken by the boyfriend • Utilized black and white

  5. Rationale • Ad #3: • Used the Convertible Beetle • Posed an attention grabbing question in the headline • Targeted the Northwest region of the United States • Ad showed the front end of the Beetle with the top down in the midst of rain storm • Utilized black and white

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