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MyFace

MyFace. Group 7 Business Plan. Value Proposition. Continuous Positive Airway Pressure (CPAP) Masks use mild air pressure to keep an airway open. CPAP masks are used by people who have breathing problems, such as sleep apnea. Value Proposition.

odette-hooper
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MyFace

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  1. MyFace Group 7 Business Plan

  2. Value Proposition Continuous Positive Airway Pressure (CPAP) Masks use mild air pressure to keep an airway open. CPAP masks are used by people who have breathing problems, such as sleep apnea.

  3. Value Proposition We will supply the technical expertise & individual attention needed to create and deliver the custom mask, at a significantly reduced cost. As opposed to the current choices; Small Medium Large

  4. Key Activities The acquisition of the scan data from the customer’s face.

  5. Key Activities The digital fabrication & distribution of the CPAP mask.

  6. Key Activities The building of customer relationships.

  7. Key Partners 1. CPAP machine providers 2. Medical suppliers 3. GPs 4. Sleep Clinics 5. Nurse practitioners

  8. Channels Direct contact with the user by word of mouth (through online medical forums) Dealing with CPAP machine providers, medical suppliers, GPs, nursing homes, sleep clinics and technicians, respiratory therapists and nurse practitioners.

  9. Customer Relationships We will provide a caring professional to scan their face, followed up with a personal fitting. Replacement care, for regular wear and tear, or significant changes in the contours of their face due to weight change or advancing age.

  10. Customers Segments Sleep Apnoea sufferers- 2% of women & 5% of men, 80,000 sufferers in Ireland, and 18 million around the world. Untreated sleep apnea can cause; high blood pressure, cardiovascular disease, memory problems, weight gain, headaches. Customers include anyone needing CPAP.

  11. Cost Structure 1. The purchasing and maintaining the 3D printers. 2. The R&D process. 3. Marketing the products. 4. Office space: the business could be run from a spare room or garage at the beginning.

  12. Cost Structure 1. Printer Cost: The MakerBot Replicator is £2390, and as the business scales up, we can purchase however many we need. 2. Marketing and R&D: It will take time and money to perfect the product and time to introduce it to the consumer.

  13. Revenue Streams No “super low prices” as this is a custom product, therefore it costs a higher amount. Also, there is a comfortable profit margin, as the production costs are minimal, and the existing pricing structure is very high.

  14. Revenue Streams Middle-Men; Medical suppliers, GPs, Sleep Clinics, Nurse practitioners. The End-User; Those near enough for personal attention. An online service that serves the whole world.

  15. MyFace Our service takes a complex, expensive medical product replaces it with a simple, inexpensive medical product. An improved product, customised for each user.

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