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LI 819 Week-end 2

LI 819 Week-end 2. Homo sapiens are about pattern recognition. Both a gift and a trap. William Gibson. Pattern Recognition. Independent Information Profession. Things to consider. Scope of service Competition Possible partners Business requirements. Scope – narrow or broad?.

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LI 819 Week-end 2

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  1. LI 819Week-end 2 Homo sapiens are about pattern recognition. Both a gift and a trap. William Gibson. Pattern Recognition

  2. Independent Information Profession

  3. Things to consider • Scope of service • Competition • Possible partners • Business requirements

  4. Scope – narrow or broad?

  5. Who is your competition? • Local • Is the public library doing it? • Remote/national

  6. Partnership issues • Who are partners? • What are their expectations? • How to incorporate with more than one person • What if a partner bails? • How to divide the work

  7. Business requirements • Local requirements • State requirements • Trademarks • Minority business registration

  8. Step one: Create a business plan

  9. Include a marketing plan

  10. Get to Know Local Resources • Chamber of Commerce • Speakers Bureaus • Business clubs • Libraries

  11. Billing • Decide how you want to bill • Create policies and procedures • Figure out how to handle finances • Have a buffer to cover first-time costs

  12. Marketing • Get involved in your customers’ professional organizations • Be involved in your community • Give away information • Create canned information packages • Have a website – add value by sharing information

  13. Start-up checklist • Technology in place • Billing mechanism in place • Office supplies • Registered • Policies and procedures ready • Subscriptions to databases

  14. Recommended • Join or form a network of people doing similar work • Join AIIP (local and national) • Find someone who can back you up

  15. Web ADA Issues in a Nutshell • Use high contrast colors • Keep background flat • Keep fonts relational • Use sans serif fonts or don't specify at all • Use alt tags for graphics • Say NO!!!! to frames • Say NO!!!! to proprietary coding • Include plenty of space in the design • Avoid gratuitous graphics

  16. Good News • Usable design is usually good design • Design with usability in mind tends to produce more viable content.

  17. User testing • Focus groups • Surveys • Scenario building • Usability testing

  18. Focus groups • Users asked questions by neutral party • Answers recorded by “client” • Issue: what people would do is often different than what they say they would do

  19. Surveys • Use surveys to ask people what they want, what they think • Use surveys as ranking tools • Issue: Difficulty of creating a survey that is easy to use

  20. Scenarios • Create fictitious users • Run a script • Try to predict users’ comments

  21. Usability test • Create a script • Test on a (small number of users) • Advantages: get real data, can watch users interact with the website

  22. From Jakob Nielsen’s website (useit.com)

  23. Clarity of Communication • Does the site convey a clear sense of its intended audience? • Does it use language in a way that is familiar to and comfortable for its readers? • Is it conversational in its tone?

  24. Accessibility • Is load time appropriate to content, even on a slow dial-in connection? • Is it accessible to readers with physical impairments? • Is there an easily discoverable means of communicating with the author or administrator?

  25. Consistency • Does the site have a consistent, clearly recognizable "look-&-feel"? • Does it make effective use of repeating visual themes to unify the site? • Is it visually consistent even without graphics?

  26. Navigation • Does the site use (approximately) standard link colors? • Are the links obvious in their intent and destination? • Is there a convenient, obvious way to maneuver among related pages, and between different sections?

  27. Design & maintenance • Does the site make effective use of hyperlinks to tie related items together? • Are there dead links? Broken CGI scripts? Functionless forms? • Is page length appropriate to site content?

  28. Visual Presentation • Is the site moderate in its use of color? • Does it avoid juxtaposing text and animations? • Does it provide feedback whenever possible?

  29. Create a script Break into groups of four and create a script to test the usability of a given website.

  30. Web Accessibility Web Design Mistakes Web Accessibility- through the eyes of a screen reader

  31. Technologies – when and why • Blogs • Databases • Internet, intranet, extranet • Wikis • Spreadsheets • Word processing packages

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