Knowledge Commerce

1. Knowledge Commerce Onno W. Purbo onno@indo.net.id

2. Lokasi Materi • http://www.wartaekonomi.com • http://portal.detik.com • ftp://ftp.mikrodata.co.id • Warta-e-commerce@egroups.com • Mastel-e-commerce@egroups.com • E-commerce@itb.ac.id

3. Outline • E-Commerce • E-Commerce sederhana • E-Commerce Bisnis to Customer • E-Commerce Bisnis to Bisnis • Knowledge Commerce

4. Tantangan Selanjutnya .. • Knowledge Management • Distributed Knowledge • Learning Organization • Collaborative Learning • Generation Lap

5. E-Comm Teori-nya ...

6. Strata Informasi • Data • Informasi • Pengetahuan (knowledge) • Kebijakan (wisdom)

7. Transaksi di e-commerce • Transaksi uang • Transaksi barang • Transaksi informasi • Transaksi pengetahuan / jasa

8. Strategi Perdagangan • Harga Bersaing • Mutu Tinggi • Ketepatan Waktu sampai ke Pasar

10. Tipe e-commerce • Business-to-Business (B2B) • 80% transaksi e-commerce. • Business-to-Customer (B2C) • Business-to-Government (B2G) • Business-to-Partners • Community-to-Community (C2C) • Citizen-to-Citizen (C2C)

11. Filosofi-nya • Rizki & pahala – sesuai dengan amal & ibadah. • Dunia elektronik mengeffisienkan amal & ibadah untuk orang banyak.

12. E-Commerce sederhana

13. Langkah Sederhana • Shopping, Buka Wawasan & Kenali Medan. • Fokus yang di suka / di kuasai. • Silaturahmi, Community Building. • Transaksi e-commerce sederhana. • Ganti telp, fax  e-mail. • Transaksi elektronik informasi / pengetahuan. • Transaksi fisik - barang. • Transaksi fisik - duit manual  ..

14. Kenali Medan • Search Engine • http://www.yahoo.com • http://www.infoseek.com • Keyword • FAQ, whitepapers, hal yang disukai. • Mailinglist community.

15. Community Building • Aktif di mailing list • E-commerce@itb.ac.id • Mastel-e-commerce@egroups.com • Warta-e-commerce@egroups.com • Subscribe via: • *-subscribe@egroups.com • Responds responds responds • Rizki equivalent dengan kecepatan meresponds. • Silaturahmi & community building.

16. Produksi Informasi • Tulis artikel • Tulis buku • Terbitkan di: • Detik.com • Astaga!com • Kompas.com

17. Strategi Umum ...

18. Strategi Umum • Do a competitive analysis and remember content is king • The name of the game is the domain. • Don't waste your time, do a timeline. • Respond, respond, respond • Go on the circuit

19. E-Commerce Rumit

20. Isu utama e-commerce • Payment Method • Certificate Authority (CA) • Internet Infrastructure • Web. • e-mail. • Regulasi – cyberlaw.

21. Payment Method • Transaksi model ATM. • Pembayaran 2 pihak tanpa perantara. • Pembayaran 2 pihak dengan perantara. • Micropayment. • Anonymous Digital Cash.

22. Business-to-Customer • Biasanya Web.

23. CA Bisnis-2-Customer Merchant Bank GUI (Web Browser) Customer Bank Shopping Cart Transaction Server Order Processor Product Search Delivery Service Product Database

24. Business-to-Business

25. Start e-Commerce Indonesia • http://www.telkom.net.id (CommerceNet) • IndosatCom • EDI Indonesia Luar Negeri • http://store.yahoo.com • http://www.ipservices.att.com/wss/ • http://www.wcom.net/commercehost/ • http://www.bbn.com/

26. Standard e-Commerce • Electronic Data Interchange (EDI) • Open Buying on the Internet (OBI) • http://www.openbuy.org (Microsoft) • Open Trading Protocol (OTP) • Sun, IBM, Oracle • Open Profiling Standard (OPS) • Socket Secure Layer (SSL) • Netscape • Secure Electronic Transaction (SET) • Visa & MasterCard

27. Electronic Data Interchange

28. Electronic Data Interchange

29. Electronic Data Interchange X.21 UN/EDIFACT

30. Electronic Data Interchange

31. Electronic Data Interchange

32. Electronic Data Interchange

33. Electronic Data Interchange

34. Electronic Data Interchange

35. Electronic Data Interchange

36. Electronic Data Interchange

37. Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966***850816 TAX*5-6777867 N1*ST*THE CORNER STORE*09*0799332120001 N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE*415-744-8666 ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002*851018 PO1*1*16000.00*LB*1.25000*QT*PN*100020167557 CTT*2*36000.00 SE*22*00001

38. Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966***850816 TAX*5-6777867 N1*ST*THE CORNER STORE*09*0799332120001 N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE*415-744-8666 ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002*851018 PO1*1*16000.00*LB*1.25000*QT*PN*100020167557 CTT*2*36000.00 SE*22*00001 ASCII Text Message Easy To Transport via E-mail Easy to Transport via Internet Easy to Protect, say using PGP, PEM etc.

39. Major cost to move to EDI • Purchase EDI software. • Contract with a VAN service provider (or Internet). • Do the data analysis needed to map information from their application systems into the EDI standard format. • Do the programming required to create a file that can interface with EDI translation software.

40. Practical Implementation • W. Houser, J. Griffin & C. Hage, “Request for Comments: 1865: EDI Meets the Internet - Frequently Asked Questions about Electronic Data Interchange (EDI) on the Internet”, January 1996.

41. Memilih e-Commerce Provider • Dukungan teknis yang baik & waktu tanggap atas keluhan yang cepat • Struktur Biaya: • setup • bulanan • per transaksi • tambahan: jumlah transaksi bebas biaya per bulan Src: Dr. Bobby Nazief (UI)

42. e-Commerce Provider (1) • Yahoo! Store • Setup cost: $100/mo for store with <50 items; $300/mo for store with 51-1,000 items; $100/mo more for each 1,000 additional items • Offerings: Hosting, site building and management, catalog, credit-card processing, export order and payment information to account system, mailing-list management, site traffic and buying trend analysis. • Merchant bank fees: Application processing fee of $250, plus a $45 monthly service fee, 30 cents per transaction. Src: Dr. Bobby Nazief (UI)

43. e-Commerce Provider (2) • freemerchant.com • Setup cost: Free • Offerings: Hosting, site building and management, catalog, credit-card processing, export order and payment information to account system, mailing list management, site traffic and buying trend analysis. • Merchant bank fees: $19.95 lease payment (for 36 months), $25 monthly service fee, 35 cents per transaction. Src: Dr. Bobby Nazief (UI)

44. e-Commerce Provider (3) • commerce.net.id • Setup cost: Rp. 10 ml (joining fee), Rp. 500 rb/yr (total annual trans. < Rp. 20 ml) and Rp. 250 rb/yr for every Rp. 10 ml addt’l transactions • Offerings: Hosting, site building and management, catalog, credit-card processing, site traffic and buying trend analysis. • Merchant bank fees: 4% per transaction, 3-4% per settlement Src: Dr. Bobby Nazief (UI)

45. Knowledge Commerce

46. Knowledge Management

47. What is Knowledge? • Building block of a modern organization. • Knowledge is Perishable. Becomes Obsolete Quickly. • Always changing. Renewing is key to competitive advantages. • Knowledge = Power. Share it and it will multiply.

48. Search and delivery People People People People Information Data Tracking The Three Types Of Knowledge Tacit knowledge Explicit knowledge Potential knowledge Collaboration Content Mgmt. Analysis

49. Mencari Model Sederhana

50. Kondisi Ideal