Elevating Customer Engagement: The Role of Video Conferencing in Self-Service Ki

1. Elevating Customer Engagement: The Role of Video Conferencing in Self-Service Kiosk Experiences All throughout the globe, markets are shifting. Customer demand is increasing in Dubai and around the UAE. Because the marketplaces are very competitive, businesses must maintain high standards in order to earn the confidence of their consumers. Several studies and industry surveys have shown that consumers are willing to spend more if they are guaranteed of a superior experience. That is why, in this day and age, the client experience is more vital than ever. Several elements might have an influence on your client experience. Obviously, each firm is unique; even if two companies operate in the same industrial area, they will have certain similarities and variances. Each firm has grown over time and developed its own distinct character, which is reflected in its communication, operations, methodologies, and everything else. Similarly, each firm provides a unique consumer experience; no two companies are the same. This is why businesses must place a greater emphasis on the client experience. WHY ARE SELF-SERVICE SOLUTIONS IMPORTANT? Self-service solutions are an excellent approach to enhance customer experience and connect your operations and services with the demands of your consumers. The digital customer experience or contact is a relatively recent phenomena that has grown rapidly over the last decade. Several reasons are to blame for the increased demand for digital experiences. Essentially, the digital experience refers to a customer's connection with a company via a digital

2. channel, which may be used for communication, information exchange, or service delivery. Businesses are leveraging digital channels such as websites, smartphone apps, and interactive self-service kiosks to improve customer experience and productivity. The interactive self-service kiosks have become very popular in Dubai and around the UAE. In reality, if you live in the nation, you've probably encountered these dazzling touchscreen-based interactive self-service kiosks in public areas, government offices, airports, bus stations, workplaces, hospitals, banks, and so on. Businesses benefit greatly from these self-service interactive smart kiosk, and consumers like them as well, which is why self-service solutions are so crucial. HOW CAN VIDEO CONFERENCING IMPROVE CUSTOMER EXPERIENCE AT A SELF- SERVICE KIOSK? Because of increased foot traffic and other market circumstances, Samsung interactive displayor any other brand’s interactive display become nearly necessary for many firms, particularly in the service industry. Businesses may simply establish a 24/7 service center and target untapped areas with a very cost-effective solution. Every business's primary objective is to grow. Growing does not only mean increasing profits, but it also means extending your market reach and tapping into untapped areas. Traditionally, firms did so by building new branches and regional offices in new areas to increase their footprint. However, building additional offices or branches is a difficult undertaking that requires a large investment of time and money. The interactive self-service kiosks, on the other hand, are easy to put up and have a low deployment cost. Above all, the company does not need to recruit additional employees or rent new facilities, and they may provide continuous services 24 hours a day, seven days a week. These are some of the primary benefits that attract businesses to use contemporary interactive self-service kiosks. Additionally, self-service kiosks are particularly useful in existing service centers.

3. HUMAN INTERACTION IS REQUIRED AND IMPORTANT The concept behind a standard interactive self-service kiosk is that it allows consumers to self- service without the need for a human supervisor or assistance from personnel. Self-sufficiency has advantages and disadvantages. Typically, services are digitalized and provided via an intuitive user interface (UI) that allows clients to do the necessary actions to get a service or complete a transaction using a self-service kiosk. This whole procedure is completely automated and requires no human intervention. This assists firms in digitizing their services and other internal procedures; digitalization introduces automation to the operations, making them very efficient. Businesses may also include helpful elements to enhance customer experience, such as multilingual assistance, FAQ sections, user manuals and help sections, information, and other material that is readily available from the self-service kiosk and assists users in completing their activities. The highly interactive user interface, combined with on-screen instructions and a variety of hardware accessories, enables an ordinary customer to acquire a service, access their information, update their services/subscriptions, and perform other tasks that are routinely provided by customer service centers. In today's world, when technology is strongly ingrained in our culture, society, and work environment, it's easy to assume how well-versed average consumers are with technology. This issue is not limited to Dubai or other regions of the UAE; it is a worldwide phenomena. According to various surveys and business investigations, about 80% of consumers attempt to fix their issues on their own before calling customer service. DIY is gaining popularity all around the globe. This is what has spurred the phenomenal expansion of self-service solutions worldwide. Traditionally, interactive self-service kiosks are intended to boost client success rates; however, this is not always the case. Sometimes a personal touch is required to assist your clients, which also helps to nurture the customer connection. When a consumer uses a self-service solution such as an interactive self-service kiosk, website, or mobile applications, they often search for on-screen instructions or guidelines provided by the company in various forms. When a consumer does not attain their goals, they will abandon the process and attempt to contact a call center or customer support center to complete the task. Human connection will always be an important aspect of any customer relationship development process, no matter how sophisticated or simple your business model or service structure is. Regardless matter how far technology, IT, and internet platforms have penetrated, human to human connection remains crucial. Furthermore, it is understandable that a sizable portion of your clients may be unfamiliar with interactive self-service solutions. In truth, this factor is also dependent on the complexity of the processes, services, and activities that must be completed in order to get the intended results. As a result, such clients should be able to communicate with customer care representatives or support teams in order to fulfill their aim of utilizing the interactive self-service kiosk. That is why organizations need video conferencing technologies to improve customer experience and to address issues with a greater success rate. Customers benefit from a more customized experience and first-hand assistance in resolving difficulties with video conferencing technologies. Businesses will also be able to acquire extremely precise and useful first-party business intelligence data, which will help them enhance customer experience, performance, and quality.

4. The ideal locations to give access to video conferencing features are via a dedicated button or an easy-access menu. However, retaining a permanently accessible link, button, or widget is the best solution. The ease of access to the video conferencing technology will encourage more people to use the interactive self-service kiosk, lowering customer turnover. The video conferencing feature will enable self-service kiosk customers to communicate with the technical or support personnel, who will assist them throughout the procedure. This will undoubtedly improve their experience and contribute to the development of their connection. consumers that are happy and pleased become loyal, and loyal consumers are a valuable asset to any firm. There are various more benefits of deploying a video conferencing solution via a self-service kiosk. The most significant benefit of a video conferencing solution is that it allows your workers to work from any place and service clients remotely from any location. This might save you money on the recruiting process, training and development resources, and much more. Implementing a performance management system may significantly increase a company's production and performance.