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Language Awareness for International Students in Business Studies

Language Awareness for International Students in Business Studies. By Andrew Cornforth and Geoff Gibson EFL Lecturers, SANM Scarborough Campus. Overview. Context The Language Portfolio. Language uses Specific areas of study Samples Conclusion – future. The context.

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Language Awareness for International Students in Business Studies

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  1. Language Awareness for International Students in Business Studies By Andrew Cornforth and Geoff Gibson EFL Lecturers, SANM Scarborough Campus

  2. Overview • Context • The Language Portfolio. • Language uses • Specific areas of study • Samples • Conclusion – future.

  3. The context • The new module – the Language Portfolio • Why change? • Why this?

  4. The Language Portfolio - Format • Rationale • A language portfolio divided into different language areas that should include: • A commentary on language use. • A commentary on language development. • Conclusion. • Appendices of full extracts. • References

  5. Language Domains

  6. Language Analysis Vocabulary Grammar Treatment of evidence Style

  7. Examples – Lexical • Microsoft is this week preparing to take the gloves off in its fight with arch rivals Apple and Google. • Microsoft has recently decided to openly challenge its main competitors, Apple and Google.

  8. Examples - Grammar Moreover, France has a working code that every firm has to follow very carefully. It gathers all worker rights, every rule to have a legal contract and procedures when you are hire, fire or every circumstance possible. Plus, the International Chamber of Commerce (ICC) has a specific commission on marketing and advertising. They create major rule about international advertising self regulation since 1937. Marketing is a field which follows a strict on advertising practice.

  9. Time schedule

  10. Conclusion • Language confidence and awareness. • Tools for the future. • Analytical, evaluative – transferrable skills.

  11. Questions & Discussion Email: a.cornforth@hull.ac.uk g.f.gibson@hull.ac.uk

  12. Module Specs (54225) Learning Outcomes e) Development of reflective practice and independent learning skills f) Development of strategies to remedy areas of weakness Assessment Strategies • Portfolio of grammatical and lexical areas particularly relevant to students’ subject disciplines e) and f) • 250-word piece of writing explaining choice of presented material e) and f)

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