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Managing Retailing, Wholesaling, and Logistics

Chapter 16. Managing Retailing, Wholesaling, and Logistics. Discussion Questions. What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries?

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Managing Retailing, Wholesaling, and Logistics

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  1. Chapter 16 Managing Retailing, Wholesaling, and Logistics

  2. Discussion Questions • What major types of marketing intermediaries occupy this sector? • What marketing decisions do these marketing intermediaries make? • What are the major trends with marketing intermediaries? • What does the future hold for private label brands?

  3. Retailing All the activities in selling goods or services directly to final consumers for personal, nonbusiness use.

  4. Types of Retailers Self-Service Limited Service Full Service Self-Selection

  5. Major Types of Store Retailers

  6. Major Types of Store Retailers

  7. Nonstore Retailing Automatic Vending Direct Selling Direct Marketing Buying Service

  8. Franchising • Franchisee Pays: • Royalty Payments • Start-up / Licensing Fee • Franchisee Receives: • Well-known brand name • Developed system

  9. New Retail Environment Store / Non-store Competition Global Retailers New Retail Forms Giant Retailers

  10. Marketing Decisions Target Market Prices Channels

  11. Marketing Decisions Communications Atmosphere Product Assortment Location

  12. Wholesaling All the activities in selling goods and services to those who buy for resale or business use.

  13. Types of Wholesalers

  14. Wholesaler Functions Selling and Promoting Warehousing Bulk breaking Buying and assortment building

  15. Market Logistics Supply Chain Management

  16. Market-Logistics Decisions Warehouse Locations Order Processing Inventory Levels Transportation Mode

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