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“The Promotion of Multimedia and Content Industries in the Ibero-American Countries”

“The Promotion of Multimedia and Content Industries in the Ibero-American Countries”. - Director General for Technical Studies, Research and Development – COFETEL (México) - Vicepresident – International Federation of Multimedia Associations – FIAM - Rapporteur of e-Commerce (CITEL-OAS).

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“The Promotion of Multimedia and Content Industries in the Ibero-American Countries”

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  1. “The Promotion of Multimedia and Content Industries in the Ibero-American Countries” - Director General for Technical Studies, Research and Development – COFETEL (México) - Vicepresident – International Federation of Multimedia Associations – FIAM - Rapporteur of e-Commerce (CITEL-OAS) Mr. Enrique Díaz Cerón

  2. Concepts • Multimedia. • Content. • Interactive communication. • Interactive media: Online and Offline. • Infrastructure versus Superstructure. - Telecommunications and computers. - Applications and Services - Multimedia and Contents. • Information Divide.

  3. Media Transition to the content industry MEDIA INDUSTRY UP TO 1994/95 CONTENT PRODUCTION TRANSPORT NETWORKS OPERATORS END USER TECHNOLOGIES (HARDWARE/SOFTWARE) CONTENT PACKING COMPUTERS TELECOMMUNICATIONS MEDIA CONVERGENCE MEDIA TELECOMMUNICATIONS NOW COMPUTERS “CONTENT INDUSTRIES” Tekno-Z

  4. Content: Business Asset IN THE NEW INDUSTRY OF DIGITAL SERVICES, THE VALUE ADDED BY THE CONTENT WILL BE MORE THAN 50 %. TRADITIONAL TELECOMMUNICATIONS INDUSTRY (TELEPHONY) NETWORK OPERATOR 80% EQUIPMENT 20% TRADITIONAL PUBLICITY MARKETS CONCEP- TION 10% PACKING CONTENT 30% PRINTING 40% DISTRIBUTION 20% ON LINE SERVICES IN 2000 AND BEYOND SERVICE OPERATOR < 20% NETWORK OPERATOR < 20% CONTENT ORGANIZER > 30% EQUIPMENT < 10% CONTENT CREATOR > 20% DISTRIBUTION CONTENT OTHER Tekno-Z

  5. Arguments • Evolution of telecommunications. • Convergence. • Need for interactive and multimedia communications. • Internet as an infrastructure for general communication. • Justifying the investments and the efforts in developing infrastructures. • Desperate need for the participation of all nations in the new global and connected world. • Opportunities in the new industries for all nations.

  6. Online Languaje Populations (March, 2001) Source: Global Reach

  7. Results of Inktomi´s Study(February 2000)

  8. Absolute Presence of the Languajes in the Internet Source: Funredes

  9. New Industries • Inter-related activities and services interdependent industries. • Industries without chimneys. “Clean, fast growing and profitable” • Relatively low requirements in capital investment. • Activities intensive in talent, inspiration, artistic sensibility, creativity and Culture.

  10. Current Situation in Ibero America Analysis of weak and strong points Weak Points: • Insufficient human resources: specialists and users. • Scarce presence of Spanish, Portuguese and other local languages in the global network infrastructure. • Low content production. Imports dependence. • A low proportion of users. • Low teledensity, scarcity in computers, lower infodensity • High access prices. • Very low geographical covering. • Very limited WB services.

  11. Current Situation in Ibero America Analysis of weak and strong points Strong Points: • Nations and peoples very rich in values, artistical expressions, Civilization and Culture. • A global potential market of nearly 600 millions. • A tradition of craftmanship and fine Arts production in every Ibero-American country. • A real improvement in telecommunications and IT. • A sense of very strong and eternal ties among our national communities.

  12. Current Situation in Ibero America Analysis of weak and strong points Other positive points (CITEL resolutions): • CCP.I / Res. 116 (XIV-01) Project e-Americas. • CCP.I / Res. 117 (XIV-01) Specialized Terminology in Spanish, Portuguese and French.

  13. 1stInternational Congress of the Spanish Language.Zacatecas, México 1997 “Pido a los gobiernos un poco de dinero para esta noble causa: la de la defensa de nuestra herramienta de comunicación. La lengua es la más eficaz de las armas y la más rentable de todas las inversiones. Nunca será tarde para que comencemos a poner nuestros ahorros al servicio de los beneficios futuros que serán de todos y que servirán a todos.” Camilo José Cela, Spain, Nobel Prize of Literature

  14. Measures for Evolution 1/2 • To study the possibles architectures of these industries for all the Ibero-American countries. • To boost experience and knowledge. • To develop extensive programs in Human Resources. • To make the inventories of cultural, educational, artistic and entertainment heritages. • To make a serious study on the presence of our languages in the global network infrastructure.

  15. Measures for Evolution 2/2 • To promote the rise of new national specialized companies in each country. • To generate the convenient regulatory actions for Computer, IT, entertaintment industries and telecommunications operators. • To open the governmental markets. • To include multimedia and content creation activities in every e-Country program. • To organize a yearly Ibero-American event.

  16. Beneficial impact in conservation, production and distribution of: Music. Cinema. TV / Radio. Educational content. National and Ibero-American information heritage.

  17. IA Subregional Development Perspectives • “e-Americas” development. • A permanent influence of IA in the Cultural Globalization. • The opening of wide spaces for the participation of IA exportators in the global markets of MM and content products and services.

  18. Organization of the Industry • Mexico – Asociación Mexicana de Multimedios, Inforrutas y Contenidos de Información (AMMICI) • Brasil – ABMIDIA • Argentina • International Federation of Multimedia Association (IFMA / FIAM)

  19. A Proposal 1/2 • Human Resources. • Information-heritage conservation and explotation. • “Localization” of MM and content production and distribution. • Vertical integration of MM and content products and services. (e-Country programs)

  20. A Proposal 2/2 • “e-Government” programs. • To promote new companies. • International co-operation. • Integrated offer of Ibero-American producers. • Cultural and linguistic preservation. Linguistic ecology.

  21. IA: Enormous richness ... • Potentially,almost 600 millions of precious • Personal mines ...

  22. Confucius

  23. ediaz@cft.gob.mxediazc@prodigy.net.mx

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