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<br>Learn B2B cold calling top 30 vital stats. Gain insights into trends, success rates, and strategies to enhance your sales performance.<br><br>https://www.okkoglobal.com/b2b-cold-calling-top-30-vital-stats/
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B2B COLD CALLING IN FOCUS: TOP 30+ VITAL STATS [2024 UPDATE] • Some may wonder if cold calling is still useful for generating B2B leads in the era of social selling and marketing automation. However, when used wisely, B2B cold calling may still be a very effective strategy for advancing sales conversations. To optimize the efficacy of cold calling, one must comprehend the state of the art. Even though digital outreach has taken center stage in B2B marketing, cold phoning remains a potent lead-generation tchnique.
KNOW THE REASONS WHY COLD CALLING IS A POWERFUL TOOL IN 2024 • Decision-makers are still reachable by phone: A study revealed that 57% of B2B buyers still prefer phone calls over other communication channels during the initial buying process. • Higher conversion rates: There is another study that consistently shows that cold calling boasts conversion rates between 1-3%, significantly higher than email outreach (around 2%). • Builds trust and relationships: In B2B sales, a well-crafted cold call can create a personal connection and trust with prospective consumers.
B2B COLD CALLING STATS: AN IN-DEPTH LOOK (2024 UPDATE) • Ideal Call Length: The sweet spot for a cold call is between 30-60 seconds. Deliver your value proposition, be concise, and arrange a follow-up discussion. • Best Days and Times to Call: Tuesdays and Wednesdays tend to be the most receptive days for cold calls, while afternoons (between 2-5 PM) see higher connection rates. • Email Follow-Up Rates: Always follow up your cold calls with an email within 24 hours. Studies show a 40% higher response rate for emailed follow-ups after a cold call.
WHAT MAKES B2B COLD CALLING DIFFICULT? • There are multiple challenges when it comes to B2B cold calling. Some of the most common challenges include: • Getting past gatekeepers: To overcome receptionist and assistant barriers, one must be flexible, persistent, strategic, establish rapport, and provide value upfront. • Voicemail Dilemma: With so much voicemail spam, it can be difficult to get prospects to listen to your voicemail messages. • Time Crunch: You only have a few minutes to grab a prospect’s attention and interest them in your product or service.
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