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Vanderbilt University Owen Graduate School of Management

Vanderbilt University Owen Graduate School of Management. Study Abroad Project – Dummy Pack Darren Gest, Charlotte Jung, Erika Long, Girish Narang. Executive Summary. General Lack of Awareness. Program Infrastructure. Administrative Support. Rationale. Process. Marketing. Logistics.

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Vanderbilt University Owen Graduate School of Management

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  1. Vanderbilt UniversityOwen Graduate School of Management Study Abroad Project – Dummy Pack Darren Gest, Charlotte Jung, Erika Long, Girish Narang

  2. Executive Summary General Lack of Awareness Program Infrastructure Administrative Support Rationale Process Marketing Logistics Career Financial Importance Location Length Mod

  3. General Lack of Awareness - Process 65% of Owen students have either “never heard of” or “are not clear” on the formal study abroad process Draft Source: Owen Student Survey

  4. General Lack of Awareness - Importance There are 3 primary reasons why students view the study abroad experience as unimportant: Draft Source: Owen Student Survey

  5. General Lack of Awareness - Marketing Compared with leading programs, Owen only produces 20% of the necessary marketing materials to promote the program Draft Source: Interview Report

  6. Program Infrastructure – Location Owen Graduate students are not satisfied with location and school of exchange options. Draft 5 Source: Owen Student Survey

  7. Program Infrastructure – Length Owen Graduate students want less time studying abroad. Draft Source: Owen Student Survey

  8. Program Infrastructure – “Mod” Owen Graduate students want more freedom to choose “when” they study abroad. Draft Janette says, “I would study abroad but I don’t want to be away from my friends during the first mode of my second year.” “I would study abroad but I don’t want to miss the recruiting season in September.” - A second year student Source: Interview Report

  9. Administrative Support – Logistics 100% of students currently (or intending) to study abroad feel lack of support from program administration. Draft “I have felt completely alone throughout this process. I don’t know how I’ll get there or where I’ll be living. It would be helpful if I had more support from Vanderbilt.” – Lindsey White, Milan Study Abroad 2010 Source: Interview Report

  10. Administrative Support – Career/Networking Compared to top programs, Owen does not offer enough career and networking opportunities. Draft 500 50 25 50 1 0 Vanderbilt Average Top Programs Vanderbilt Average Top Programs Vanderbilt Average Top Programs International companies recruiting on home campus International projects available to students International database contacts Source: Owen Student Survey

  11. Administrative Support – Financial 60% of students say if there was financial help they would be more inclined to study abroad. Draft Source: Interview Report

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