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BisCom Intro. Sri Palupi Prabandari,SE,MM Dept Of Managt FEB UB. Objective of the Course. understanding the importance and the difference the types of Business Communication To increase Listening Speaking Writing effectiveness in business communication. .
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BisCom Intro Sri PalupiPrabandari,SE,MM Dept Of Managt FEB UB
Objective of the Course • understanding the importance and the difference the types of Business Communication • To increase • Listening • Speaking • Writing effectiveness in business communication.
Why Study Communication? • The Only Completely Portable Skill • You will use it in every relationship • You will need it regardless of your career path • The “Information Age” • The history of civilization is the history of information • Language and written documents facilitate the transfer of information and knowledge through time and space
Why Study Communication? • Your Quality of Life Depends Primarily on Your Communication Skills • You Cannot Be Too Good at Communication • People Overestimate Their Own Communication Skills
What is Communication? • COMMUNICATION IS THE ART OF TRANSMITTING INFORMATION, IDEAS AND ATTITUDES FROM ONE PERSON TO ANOTHER.COMMUNICATION IS THE PROCESS OF MEANINGFUL INTERACTION AMONG HUMAN BEINGS. • ITS ESSENCES : • PERSONAL PROCESS • OCCURS BETWEEN PEOPLE • INVOLVES CHANGE IN BEHAVIOUR • MEANS TO INFLUENCE OTHERS • EXPRESSION OF THOUGHTS AND EMOTIONS THROUGH WORDS & ACTIONS. • TOOLS FOR CONTROLLING AND MOTIVATING PEOPLE. • IT IS A SOCIAL AND EMOTIONAL PROCESS.
3 V of Communication • Verbal:What you say:the message • Vocal: How you say: music of your voice • Visual: How you seem&who are you Most powerful element of communication is: Visual ! Give importance to visual self, as much as the knowledge and experience.
Value • Vast majority of problems in business are caused by ineffective communication in one form or another • Businesses essentially human focused organisations • Value of good communications therefore inestimable
What are the most common ways we communicate? Visual Images Spoken Word Written Word Body Language
Types of Communication Downwards Communication : Highly Directive, from Senior to subordinate assign duties, give instructions, to inform to offer feedback, approval to highlight problems etc. Upwards Communications : It is non directive in nature from down below, to give feedback, to inform about progress/problems, seeking approvals. Lateral or Horizontal Communication:Among colleagues, peers at same level for information level for information sharing for coordination, to save time. In modern business environment communication extends beyond written or spoken words to listened word. Visual dimension added by T.V., computers has given to new meaning to communication.
COMMUNICATION NETWORKS Formal Network : Virtually vertical as per chain go command within thehierarchy. Informal Network: Free to move in any direction may skip formal chain ofcommand. Likely to satisfy social and emotional needsand also can facilitate task accomplishment.
Problems in Sending • using technical words for communication to nontechnical people • forgetting that the visual and vocal elements are the most important, words less. • Ignoring the situation, expectencies and interests of the listener according to their expertise.
Noise in the environment • Noise creates distortions of the message and prevents it from being understoood the way was intended • Noises may be ringing telephones, honking horns, messy, chaotic surroundings etc. • Time, inapropriate time may be an obstacle to give message clearly.Friday afternoon is not proper for a heavy meeting.
Perception Problems • Listeners ability to understand. • Lack of attention, inattentive or bored listeners • Emotional state, stress, fear, anxiety, anger, • Financial pressures • Prejudgements • Be sure that the receiver is “on”
The importance &difference of business communication • Time is money&time has a cost • Time is limited with project D/L,workhours • Businesspeople are not our family or friends • Business is not a game or joke but serious • It is a half-diplomatic environment • We may need any person in our career path with the nice memories about us.
Business Comm. must be • brief • Well-designed • precise • specific • Short • Net&clear • Understandable&comprehensive
types • Verbal : Use in in business process, send a massage by written or oral,stuctured, organized, • Non verbal : original way to send,unstructured so that difficult to be learned. Ex: massage,expresiion,sign,symbol,intonation, colour….
Objectives of non verbal • Inform • Express emotion • Complete • Controlling and persuasive • Make easier • Develop non verbal
Basic Communication Model Speaker---encoding-message--decoding feedback listener in successfull communication sent =received