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Institution LO- to consider the makers of video games. Top Video and Computer Game Makers. Rockstar Games. Video game developer and published in New York Founded in 1998 President: Sam Houser Owned by Take-Two Interactive Best known for :. EA (Electronic Games). Based in California
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Rockstar Games • Video game developer and published in New York • Founded in 1998 • President: Sam Houser • Owned by Take-Two Interactive • Best known for :
EA (Electronic Games) • Based in California • Founded by Trip Hawkins 1982 • World’s third largest gaming company: last years’ revenue £2.5 billion • EA labels: EA Games, EA Sports, Maxis • Notable games: • #1 in mobile
Zynga • Provider of social games: interactive based in CA • Founded in 2007 • Develops games for mobile platforms (Facebook) • Notable games: • Sponsorships (tie-ins) • Supported by users buying credits
Sony Computer Entertainment • Developer and publisher of video games and consoles • Worldwide game company: Asia, Europe and North America • Founded in 1993 • Includes all Playstations, PSP • Notable games:
Video Game Publisher Case Study • Identify a VCG Publisher we have not discussed yet in lesson • Give a brief history of the publisher. • Identify key audiences they target. • Identify at least three popular games they publish.
Nintendo: Cross-platform • Explore the cross-media presence of Nintendo. • What are the advantages of being cross-platform? • How has Nintendo been able to stay a successful presence within the Video Gaming Industry? • How can they maintain a successful presence?
ASA (Advertising Standards Authority) • UK agency for standards of advertising ASA Website
PEGI • Pan European Game Information • European Rating System