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"Discover how CallSource Prime Solution delivers the highest level of value and desired outcomes for customers, with expertise, dependability, and trustworthiness. Learn about the three protocols of value maximization, decision acuity, and return optimization, as well as the five barriers to keeping value promises. Find out how CallSource identifies customer pain points and offers tailored solutions to create loyalty and satisfaction."
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Today’s Agenda • Your week in review • Review PS Elements • Review homework • What’s next . . .
Customers buy . . . • Outcomes - results • Expertise • Dependability • Trustworthiness
Three Protocols • Value Maximization • Decision Acuity • Return Optimization
Three Protocols Value Maximization Delivering the highest possible level of value, impacting the customer at three levels of value: Product, Process and Performance.
Three Protocols Decision Acuity Disclosing what the customer must do to buy, implement and use our solution, we operate at the interactive level of decision-making (instead of reactive or proactive), which allows the customer to make an informed decision.
Three Protocols Return Optimization By providing implementation support, including tools, specific direction and assistance, and providing ongoing support to our customer, we enable our customer to achieve the greatest value and desired outcome for our solution.
Five Barriers 1. Relevancy When we define the value instead of delivering what the customer thinks is valuable. 2. Inflation When we don’t talk about the TOTAL COST of buying, implementing and using the solution.
Five Barriers 3. Comprehension When the customer doesn’t fully understand their problems and possible solutions. 4. Dilution When we compete on price because we treat our solutions as commodities.
Five Barriers 5. Implementation When the customer cannot get our solution to work as we promised and we blame the customer for faulty implementation. This could be cultural, lack of resources, lack of following directions/suggestions.
The Prime Solution Discovery
The Prime Solution Diagnosis
The Prime Solution Design
The Prime Solution Delivery
Identify the CallSource product attributes that create loyalty and satisfaction among our customers. • Identify the CallSource service attributes that create loyalty and satisfaction among our customers. • Define the markets addressed by the CallSource solution. • Identify the potential value that the CallSource solutions offer to the group of customers we want to serve.