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DoubleClick for Advertisers

DFA Trafficking Lab. DoubleClick for Advertisers. Version 1, May 5 2010. 1. Introductions. Welcome!. Name and Title Company Name What are you hoping to learn in class today?. Agenda. What You Will Learn. How to read a DFA Trafficking sheet.

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DoubleClick for Advertisers

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  1. DFA Trafficking Lab • DoubleClick for Advertisers • Version 1, May 5 2010 1

  2. Introductions Welcome! • Name and Title • Company Name • What are you hoping to learn in class today?

  3. Agenda What You Will Learn • How to read a DFA Trafficking sheet. • How to traffic a campaign from a trafficking sheet. • How to make optimization changes to your campaign. • Additional training resources that you can access after class. • Watch instructor-led Walk-Throughs in the DFA interface. • Practice what you watch with hands-on exercises using real-world scenarios in the DFA interface. What You Will Do

  4. Lesson1: • Introduction to the DFA Trafficking Sheet Getting Started

  5. Lesson 1 • What is the DFA network hierarchy. • How the elements in this hierarchy relate to each other. • Where these elements can be found in the trafficking sheet. What You Will Learn What You Will Do • Download Trafficking Sheet Exercise 1 from the Classroom Training Site. • Follow the instructor, who will draw the network hierarchy on the board. • The instructor willguide the class through the trafficking sheet and the network hierarchy.

  6. Lesson 2:Trafficking in DFA Instructor Led Walk-Through – Exercise 1

  7. Lesson 2 • What are the steps to traffic a campaign in DFA. • How to use a trafficking sheet. • What are the mechanics of trafficking a campaign from the trafficking sheet. What You Will Learn What You Will Do • Log into DFA (http://advertisers.doubleclick.net) • Turn to Trafficking Exercise Sheet 1 • Instructor will guide the class through the entire trafficking process in DFA, using Exercise 1. • Class will perform the steps with the instructor, starting with Creating an Advertiser to Generating Tags.

  8. Lesson 3:Trafficking in DFA Hands-On Practice – Exercise 2

  9. Lesson 3 What You Will Learn • How to traffic a campaign independently. • What are the steps to rotate creatives? What You Will Do • Download Trafficking Sheet Exercise 2 from the Classroom Training Site. • Traffic a campaign on your own from start to finish. • Follow the steps to rotate creatives. • Instructor will walk by each students’ monitor and check progress and answer questions. • Generate ad serving tags and send them to the instructor.

  10. Lesson 4:Trafficking in DFA Exercise 2 Re-Cap

  11. Lesson 4 What You Will Learn • Why were certain trafficking decisions made in Exercise 2. • Turn to Trafficking Sheet Exercise 2. • Instructor will traffic the campaign from Exercise 2. • Instructor will explain the “why” behind the trafficking steps you took in that exercise. What You Will Do

  12. Lesson 5:Optimization on a Trafficking Sheet Instructor Led Walk-Through

  13. Lesson 5 What You Will Learn • What is optimization. • How optimization changes are communicated on a DoubleClick trafficking sheet through color coding. • Instructor will walk the class through the process of optimization as it appears on a DoubleClick trafficking sheet. What You Will Do

  14. Lesson 6:Optimization Exercise Hands-On Practice – Exercise 3

  15. Lesson • How to implement optimization changes, including • changing URLs • removing and adding creatives to a rotation • deactivating ads. What You Will Learn What You Will Do • DownloadTrafficking Sheet Exercise 3 from the Classroom Training Site, which is based on the campaign you trafficked in Exercise 2. • Instructor will walk by each students’ monitor and check progress and answer questions.

  16. Additional Training Resources Through the Help Center, access registration to webinar training. webinar training. Sign in to the DFA Help Center for searchable online help articles, Knowledge Base topics, and answers to your support questions. And access the Learn Center to take online courses. Help Center: http://www.google.com/support/dfa/

  17. In the DoubleClick Learn Center, you can access online training and sign up for live Webinars. The Learn Center

  18. Additional Training Resources Customer Resource Center: Log a support ticket Customer Resource Center: http://help.doubleclick.com

  19. Evaluation Class: DFA Fundamentals Instructor: __________ Location: __________ Kindly fill out an online evaluation form. Your comments are very valuable to us! Thank you!

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