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HOW TO EFFECTIVELY ADDRESS CULTURAL DIVERSITY IN EXTENSION PROGRAMMING. Dr. Gary R. Weaver American University. WHY IS DIVERSITY IMPORTANT?. Changing demographics Not just in urban areas “Globalization”. Minorities in USA Today. 12% African American 13% Hispanic
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HOW TO EFFECTIVELY ADDRESS CULTURAL DIVERSITY IN EXTENSION PROGRAMMING Dr. Gary R. Weaver American University
WHY IS DIVERSITY IMPORTANT? Changing demographics Not just in urban areas “Globalization”
Minorities in USA Today 12% African American 13% Hispanic 4% Asian and Pacific Islanders 1% American Indian
TRAINING DOES IMPROVE EFFECTIVENESS Drop-out rates overseas Decreased culture-shock Critical incidents
TRAITS THAT CORRELATE WITH FAILURE IN CROSS-CULTURAL INTERACTIONS Low tolerance to ambiguity or high uncertainty avoidance Overly task-oriented or high need for individual achievement Overly closed-minded and inflexible
Erroneous Assumptions • Just get the right “cookbook.” • By emphasizing differences, you’re just stirring things up. • As we interact, differences will become LESS important. • It’s just a matter of communication. • Conflict is the same in all cultures.
Other Resources • Hall, Edward. Beyond Culture. • Weaver, Gary R., ed. Culture, Communication and Conflict, 2nd edition. Boston, MA:Pearson Publishing, 2000. • www.interculturalpress.com • www.imi.american.edu