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Taste

Taste. ‘New’ Consumer. Insatiable appetite for MORE!…. Observations + ‘Predictions’. Forensics ™ completed for:. ‘New’ Consumer. “In the 60’s an advertiser could reach 80% of US women with a spot aired simultaneously on CBS, NBC, ABC.” Business Week July 04.

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Taste

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  1. Taste

  2. ‘New’ Consumer Insatiable appetite for MORE!….. Observations + ‘Predictions’

  3. Forensics™ completed for:

  4. ‘New’ Consumer

  5. “In the 60’s an advertiser could reach 80% of US women with a spot aired simultaneously on CBS, NBC, ABC.”Business Week July 04 “The governing ideal was not just to keep up with the Jones, but to be the Jones.” Business Week July 04

  6. Innovation

  7. The Numbers 5.6 million 4 10 21 21 31 31 34 10 7.1 million 34 8.5 million “Pollokshields…… the street is lined with halal butchers and shops selling salwar kameez. “ Economist 9 Feb 06

  8. Time “ We are sleeping 20% less over the past century” American Demographics Jan 99 “ Post-industrial society will include the individualization of time, with people doing what they want, when they want. Video on demand, 24 hour banking, seven day shopping…. People stop doing things at the same time” Financial Times 1 Dec 96 “ British people have £400million-worth of uncashed cheques in their pockets for bank boredom issues, 40% would forego a trip to the doctor because they can’t bear to wait for an appointment (one sixth have become ill as a result) ” Sunday Times 26 Mar 06

  9. Choice “There are 8000 mortgage products available in the UK. If you allocated just 6 minutes to each mortgage, to read through details, you would need to allocate 800 hours to this task.”Marketing Week 9 Feb 06 “ In 2003 alone, 26, 893 new food and household products were introduced, including 115 deodorants, 187 breakfast cereals and 303 women’s fragrances.” Business Week July 04 “ The Tyranny of Choice April 04”

  10. Wealth True poverty no longer exists……. “There are enough people earning at increments between the average and the top incomes that many market positions in between are economically viable. (Spinbrush: $10. Whitestrips: $35” HBR May 04 “ Food and non-alcholic drink now take less than 20% of all household income, half as much as in the 50’s” Liquid Pleasures John Burnett

  11. Old New Small intimate Telephony based Face to face, longer contact Smaller groups of friends Internet, devices, separate from each other Groups + Individuals. 150 contacts Shorter contacts Streams of info Technology/interfaces invisible Technology Pinging the Hive

  12. Technology “The thumb is the new power digit.”. The Observer Mar 02

  13. Technology “164 minutes a day trawling the web, vs 148 minutes watching TV.”FT 1 Apr 06

  14. Technology “We are approaching a velocity called Warp Speed… …. We expect the imperfect human beings in our lives to operate as efficiently as our computers. ” Futurist Dec 98

  15. Top 3 concerns Healthy You 2002 Cancer 63% Energy 55% Stress 54% MANY knock-on effects including: Tired “ Sleep is the new Sex “ Forbes 27 Feb 06 Stressed Desperately searching for Balance, Sense of Control “ Moderation isn’t balance, it’s a pendulum” Rapaille

  16. ME! I want what I want, when where how I want it! “In the 1950’s, the American ideal was uniform and homogeneous: …however, a dizzying array of other lifestyles have gained mainstream acceptance, and this trend shows no signs of abating. While this freedom had enlarged individual choice, autonomy and diversity, it is also linked to a very assertive form of individualism, a sense that my needs come first.”American Demographics, April 2003 NOW! Faster! Better! More!

  17. Mental Acuity Cheap Solo Fast, Simple Leisurely, Oasis Sharing Treat Physical Energy “ Moderation isn’t balance, it’s a pendulum” Rapaille

  18. ‘New’ Consumer Complex, demanding….

  19. Bigger change to human DNA in <15-20 years than past 2000 years

  20. Insatiable appetite for MORE!…..

  21. Do NOT give me ordinary Add Value: I’ll PAY!

  22. I’ve been exposed to….. I know you can deliver

  23. Powerfruits

  24. “ Cocoa can improve the ability of blood vessels to relax towards cardiovascular health ” “ Chocolate milk proves to be better post exercise than any other commercial sports beverages ” “ The perfect elixir…. the right balance of carbohydrates, electrolytes, protein and fluid to keep athletes in peak form after various types of exercise….might be chocolate milk.“

  25. Easy To Prepare Ready To Eat Ready To Heat Convenience Functional, Fortified Low, Light Health Novel, Fun Pleasure Natural, Organic Ethnic, Exotic Indulgent, Premium ALLor nothing!

  26. FRUIT

  27. White tea: calming new scent of Westin

  28. “ Doddington Dairy Ice Cream… From a Flower range contains flavours which have been inspired by various flowers, including Rose, Saffron and Cardamom, Heather Honey and Orchid Vanilla.” FDIN

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  31. More!

  32. Informed Imagination for jake@secondsightinnovation.com N American cellphone 416 525 9218 UK cellphone 07914 203 252 GROWTH

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