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Sponsored brands vs Sponsored products.

Amazon deals in three types of Amazon advertising campaigns that are sponsored brands, sponsored product ads and product display ads so that the sellers and vendors can reach maximum users and improve their productu2019s visibility amongst their competitors through PPC management.<br>

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Sponsored brands vs Sponsored products.

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  1. Sponsored brands vs Sponsored products. Amazon deals in three types of ​Amazon advertising​ campaigns that are sponsored brands, sponsored product ads and product display ads so that the sellers and vendors can reach maximum users and improve their product’s visibility amongst their competitors through ​PPC management​. 1. Sponsored Brands Also known as Headline search ads, they appear in the form of banners, at the top of search results page with reference to your product’s relevance to the search items in form of keywords. 2. Product Display Ads The Product Display Ads will appear on the product detail pages of your competitor’s when the customer is already viewing your competitor’s listed product. 3. Sponsored Products These types of ads are related to a particular product and can appear at any position on the search results, if your keywords match with what the user is looking for. Upon clicking a sponsored products ad, the user would be directed towards your product’s detail page. Difference between Sponsored Brands and Sponsored Products ● Sponsored Brands stand out among the search results, spreading across the entire page in form of a banner, with a brand logo, title and can display up to 3 products. ● Sponsored ads appear on the top of the search results page in form of a rectangular strip covering whole page whereas Sponsored Product Ads can be located anywhere on the results page. ● Only one headline search ad is displayed on every search results page. While there can be as much as 12 sponsored product ads on each search result page. ● For sponsored ads the product you are advertising must be eligible for the Buy Box whereas the sponsored brands ad gets displayed irrespective of who is eligible for or winning it.

  2. With various services like ​Amazon Keyword Product research​, strategic product launch, PPC campaigns, managing the overall account management to help you increase your sales and manage your campaigns Amazon consultants and manychat expert​ like Hike Commerce can assist you in becoming a successful seller on Amazon.

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