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And tremendous inspiration from: The presenters, facilitators, and participants of the 2012 LSAC AATW. Developing Your Program’s Strategic Plan. Rough framing by: Ricardo Villarosa Wayne Sate University Law School. With significant input from: Jennifer Kamita Loyola Law School.
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And tremendous inspiration from: The presenters, facilitators, and participants of the 2012 LSAC AATW Developing Your Program’s Strategic Plan Rough framing by: Ricardo Villarosa Wayne Sate University Law School With significant input from: Jennifer Kamita Loyola Law School
Description: Now that you are aware of the basics of strategic planning, what are the(more) real issues you need to be aware of as you develop a plan for your school? Do you know if there are any unannounced or hidden expectations? What really makes a Dean happy? What makes faculty unhappy? Are there any “landmines” that you need to be aware of? How do you identify your allies? Is it a good thing to be popular with the students? Is self-promotion necessary? Learn more about the nuances of strategic planning. Session outcomes for participants: Review (briefly) a broad template for a Strategic Planning process—framing and incorporating many of the previous 2012 LSAC AATW sessions Gain increased awareness of some of the subtleties of the process Return home with tools to assist in their own strategic program development The Strategic Planning Process
Mission, Values, & Objectives • A few words about: • Objectives (goals), Strategies (plans), Tactics (action steps) • Objectives—Where do we what to go? • Strategies—How do we get there with what we have? • Tactics—What specific things will we do to follow our chosen strategy? Environmental Scanning Strategy Formulation Strategy Implementation The Strategic Planning Process Evaluation & Control
Mission, Values, & Objectives School Level Program Level Student Level Constituents: Resources & Constraints Environmental Scanning SWOT Analysis Strategy Formulation • 4Ps of Program Design • Product, Price, Place, Promotion • 4Ps • Product, Price, Place, Promotion Program Delivery Strategy Implementation The Strategic Planning Process Evaluation & Control School Level Program Level Student Level
Mission, Values, & Objectives School Level Program Level Student Level • What are the mission, values, and objectives for: (Recall the following sessions)* • School? • Program? • Students? • Are they aligned? • Or are they in conflict? The Strategic Planning Process *Plenary: The Evolution of Academic Success Plenary: Recent Events and the Future of Academic Success Implementing an Institutional Culture and Climate of Inclusion Plenary: Planning Strategically for Tomorrow and Beyond
Constituents: Resources & Constraints Environmental Scanning SWOT Analysis Environmental Scanning External Analysis Opportunities & Threats? • Internal Analysis • Strengths & Weaknesses? SWOT Matrix The Strategic Planning Process
Constituents: Resources & Constraints Environmental Scanning SWOT Analysis The Strategic Planning Process
Constituents: Resources & Constraints Environmental Scanning SWOT Analysis The Strategic Planning Process
Constituents: Resources & Constraints Environmental Scanning SWOT Analysis SWOT Matrix • S-O strategies pursue opportunities that are a good fit to the strengths. • W-O strategies overcome weaknesses to pursue opportunities. • S-T strategies identify ways to use strengths to reduce vulnerability to external threats. • W-T strategies establish a defensive plan to mitigate damage from weaknesses and external threats. The Strategic Planning Process
Constituents: Resources & Constraints Environmental Scanning SWOT Analysis • Constituents: Institutional, Students, You (Recall the following sessions)* • Broadly shared mission, values, and objectives, but with specific interests, resources, and constraints. • Identified? • Managed to optimize effectiveness and efficiency? The Strategic Planning Process *Jennifer Kamita’s worksheets for Plenary: Planning Strategically for Tomorrow and Beyond
Strategy Formulation • 4Ps of Program Design • Product, Price, Place, Promotion • 4Ps Product, Price, Place, Promotion • Product: Components of your program • Price: Costs • Place: Delivery modes • Promotion: Advertising, Incentives, Personal Selling, and Public Relations The Strategic Planning Process
Strategy Formulation • 4Ps of Program Design • Product, Price, Place, Promotion • 4Ps Product, Price, Place, Promotion • What are the components of your program? (Recall the following sessions)* The Strategic Planning Process *Breakouts: Who Are Our Students Plenary: Planning Strategically for Tomorrow and Beyond (Jennifer Kamita’sworksheets included on next 4 pages)
Slides included with permission from Jennifer Kamita Loyola Law School, Los Angeles From Plenary: Planning Strategically for Tomorrow and Beyond • Instructional Components – Considerations: Constituents: PROGRAM DESIGN, ASSESSING RESOURCES AND SURVIVING DEAN TRANSITIONS
Resources: PROGRAM DESIGN, ASSESSING RESOURCES AND SURVIVING DEAN TRANSITIONS Jennifer Kamita Loyola Law School, Los Angeles From Plenary: Planning Strategically for Tomorrow and Beyond
Program Design Considerations: PROGRAM DESIGN, ASSESSING RESOURCES AND SURVIVING DEAN TRANSITIONS Jennifer Kamita Loyola Law School, Los Angeles From Plenary: Planning Strategically for Tomorrow and Beyond
PROGRAM DESIGN, ASSESSING RESOURCES AND SURVIVING DEAN TRANSITIONS Jennifer Kamita Loyola Law School, Los Angeles From Plenary: Planning Strategically for Tomorrow and Beyond
Strategy Formulation • 4Ps of Program Design • Product, Price, Place, Promotion • 4Ps Product, Price, Place, Promotion • What are the various costs? • Money • Time (people) • Political capital. . .? The Strategic Planning Process
Strategy Formulation • 4Ps of Program Design • Product, Price, Place, Promotion • 4Ps Product, Price, Place, Promotion • What are your delivery modes? • Classes (live or virtual) • Sessions (group or individual) • Times (day, evening, 24/7) The Strategic Planning Process
Strategy Formulation • 4Ps of Program Design • Product, Price, Place,Promotion • 4Ps Product, Price, Place, Promotion • Promotion: Advertising, Incentives, Personal Selling, and Public Relations • Advertising: awareness of your programs • Incentives: attracting students to programs • Personal Selling: interpersonal communication (constituent groups) • Public Relations: securing “good press” for you and your program The Strategic Planning Process
4Ps • Product, Price, Place, Promotion Program Delivery Strategy Implementation • 4Ps Product, Price, Place, Promotion • Product: Components of your program • Price: Costs • Place: Delivery modes • Promotion: Advertising, Incentives, Personal Selling, and Public Relations The Strategic Planning Process
Evaluation & Control School Level Program Level Student Level • Have you met the objectives in ways that are consistent with the mission and values: (Recall the following sessions)* • School? • Program? • Students? • How do you know? • Who developed the assessments? • What do you do with the feedback? • Who needs to know the feedback? The Strategic Planning Process *Plenary: Establishing Learning Outcomes and Planning Assessment—The Basics and the Practice Developing a Classroom Assessment Plan Developing and Institutional assessment Plan
Developing Your Program’s Strategic Plan Thank You