400 likes | 555 Views
Mass Email Best Practices. Includes:. Invitations. Newsletters. Alerts. Mass Email Best Practices. Overview. Branding makes your message trusted. Brevity gets your message read. Technical proficiency assures your message arrives intact. Branding is a Matter of Trust.
E N D
Includes: • Invitations
Mass Email Best Practices Overview • Branding makes your message trusted. • Brevity gets your message read. • Technical proficiency assures your message arrives intact.
Branding is a Matter of Trust. • Difficult to establish. • Important to defend.
A Shared Relationship • University’s reputation confers respect on your organization. • What you do, in turn, reflects back on the Universityand shapes its image. • Your communication is the University’s communication.
Familiar message becomes confusing
Mass Email Best Practices Your clients are word weary. The number of new and unread messages was 300% higher in 2010 than it was in 2006. (Useit.com)
Most newsletters go unread. (It’s down to 19% today.)
The clock is ticking as soon as the newsletter is opened…. Users spendan averageof only 51 seconds reading.
Here’s an 818-word newsletter. It starts here.
How much was read? Average Stopping Point Is on the first page.
“Newsletters must be designed to facilitate scanning.” - Nielsen Norman Group Report
Easy to Scan The Link Office of Development and Alumni Relations
Another one Comet Families Student Affairs
Technical Proficiency Ensure That Your Message Arrives Intact
Mass Email Best Practices Intended Message
Mass Email Best Practices ISPs Block Images by Default • Will your message survive? • What happens when your message is forwarded? • Big images slow to download on most mobile platforms • Images are not searchable • Plain text is not a bad thing!
Mass Email Best Practices Different Platforms • Are you looking at anything besides Outlook? From CampaignMonitor.com statistics compiled June 2011
Mass Email Best Practices Different Platforms
Mass Email Best Practices What Year Is It?
Mass Email Best Practices HTML for email vs. HTML for Web • Old 1990s HTML • Email is not friendly to images • Narrower publication width • Cannot change after distribution
Mass Email Best Practices Tools • HTML email • List servers • UT Dallas has two • Constant Contact, Emma, etc. • DON’T USE desktop email to send mass emails
Mass Email Best Practices New Process • utdallas.edu/evites/checklist • Send it to webdeveloper@utdallas.edu • Communications needs three business days quality testing time
Mass Email Best Practices In Summary • Brand mass email UT Dallas • Keep it brief • Be careful with images • Use a list server • Involve Communications early