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Regional Trends in the Optical Market

Regional Trends in the Optical Market. JUNE 2011. Respondents by Job Title. OD in Solo Practice 25% OD in Group Practice 15% OD: Employee of OD or MD 8% Other OD 8% Self-employed Dispensing Optician 21% Dispensing Optician: Employee of OD 14%

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Regional Trends in the Optical Market

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  1. Regional Trends in the Optical Market JUNE 2011

  2. Respondents by Job Title OD in Solo Practice 25% OD in Group Practice 15% OD: Employee of OD or MD 8% Other OD 8% Self-employed Dispensing Optician 21% Dispensing Optician: Employee of OD 14% Dispensing Optician: Employee of MD 7% Dispensing Optician: Employee of Retail Corp 6% Other Dispensing Optician 7%

  3. Regional Breakout • Northeast: 27% • South: 28% • Midwest: 24% • West: 20%

  4. Sales: Q1 2011 vs. Q1 2010

  5. Sales: 2010 vs. 2009

  6. Most Popular Frame TypeMetal is still most popular, but plastics continue to see the most growth — except in the South — since 2009. 2011

  7. Patient Behavior: Refilling PrescriptionsNew eyewear selection decreased in every region except the South from 2010 to 2011. 2011

  8. Second-pair SalesCasual frame sales grew again in 2011 in every region but the South. 2011

  9. Frame PricingECPs continue to ride the wave of the uncertain economy by adding both lower and higher end options into the mix. The regions showing the biggest shifts were the West and South. 2011

  10. Percentage of free-form/digitally produced lenses 2009 2010 2011 Nation 19% 25% 22% Northeast 18% 25% 18% South 27% 25% 25% Midwest 15% 27% 23% West 17% 22% 21%

  11. Most-used Premium Lens Material Most growth seen in 1.67 and Trivex from 2010 to 2011

  12. Most-sold ExtraPolarized lenses saw a dip in sales 2010-2011. Photochromic sales increased in the NE and decreased in the South. AR continues to be #1 and saw most of its growth in the South. 2011

  13. Edging In-house vs. 2010

  14. Presbyopes: Percentage PALs vs. Multifocals Region % PALs % Multifocals ‘09 ‘10 ‘11 ‘09 ‘10 ‘11 Nation 68% 69% 71% 27% 28% 27% Northeast 65% 70% 70% 28% 27% 28% South 70% 70% 73% 26% 29% 26% Midwest 72% 69% 73% 26% 27% 24% West 67% 67% 70% 29% 30% 28%

  15. Fastest Growing Specialty CategoryComputer lenses are by far the fastest growing specialty category except in the West where kids’ lenses have seen the biggest spike in sales over the past year. Region Kids Sports Low ComputerNation 21% 9% 6% 54% Northeast 11% 10% 4% 62% South 20% 9% 5% 58% Midwest 32% 6% 9% 50% West 22% 11% 8% 49%

  16. Selling Products OnlineThe move to sell products online is slow, with the exception of contact lenses. 76% of ECPs across the nation do not sell products online. Of that percentage, 27% plan to do so within the next two years. Respondents in the South and West were most likely to start selling products online over the next two years. Nation NE South Midwest West Rx Eyewear 2% 1% 1% 4% 4% Rx Sunwear 2% 0% 1% 5% 4% Plano Sunwear 5% 2% 3% 8% 8% Readers 2% 0% 1% 4% 2% Contact Lenses 21% 16% 23% 26% 18% Accessories 3% 0% 2% 3% 2%

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