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rhetoric & management

rhetoric & management. JC Spender Universitat Ramon Llull & Lund University. persuasion. organization is working through others explanation vs persuasion beyond reasoning into emotion, etc. Aristotle. ~ 400 BCE - statement, proof “rhetoric as the counterpart to dialectic”

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rhetoric & management

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  1. rhetoric & management JC Spender Universitat Ramon Llull & Lund University

  2. persuasion • organization is working through others • explanation vs persuasion • beyond reasoning into emotion, etc. AoM rhetoric PDW

  3. Aristotle • ~ 400 BCE - statement, proof • “rhetoric as the counterpart to dialectic” • logos, ethos, pathos • exordium, narratio, divisio, confirmatio, refutatio, peroratio • trivium (grammar, logic, rhetoric) • knowledge-as-situated practice • rhetorical objective - persuasion, reasonably done - pisteis • Lockean ‘judgement’ • university education up to around 1860 AoM rhetoric PDW

  4. issues • manipulation ? • language • uncertainty - external & internal • docility • identity • faith AoM rhetoric PDW

  5. managerial rhetoric • from rational models to local discourse • audience - can, want, need to or should hear ? • other voices, Babel • leadership - goal, language, strategy • strategy + persuasion • organizational identity • rhetorical turn AoM rhetoric PDW

  6. AoM rhetoric PDW

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