The 111 Best Email Marketing Subject Lines of 2015
http://get.unfunnel.com/borrow-all-my-checklists Each email subject line in this list is followed by the 3 core element(s) that likely caused higher open rates. These elements are: Benefit Logic Threat Now, let’s cover the different types of each that make them effective… “Benefit-Driven” Email Subject Lines 1) Self-Interest The most straight forward and clear method for writing an email subject line is to communicate how opening the email will benefit the reader. How will the content of your email get them something they want? Or, how will it protect them against something they don't want? 2) News You can pull great open rates by communicating that your email contains something that is new to the reader. Combining a News based subject line with Curiosity or Self Interest can work well. 3) Story An email subject line that tells the beginning of a story can be effective. The subject line will need to create curiosity to get opened. How can your email be wrapped in a story? “Logic-Based” Email Subject Lines 4) Curiosity A well-crafted, curiosity-driven email subject line will often get outstanding open rates. That said, a curiosity based email subject line will often fail miserably. Where possible, combine one of these other elements (e.g., News or Self Interest tactics) with curiosity. 5) Social Proof People make decisions, in part, by observing the decisions other people have made. Effective email subject lines often provide proof that other people have made the choice you would like your reader to make. Have an impressive number of people who’ve already made the same choice you'd like the reader to make? 6) Humanity In the end... people do business with people. Remember to mix some humanity in with your promotional and content email. How can you connect person to person with your reader? “Threat-Based” Email Subject Lines 7) Fear of Loss A powerful element to add to any email subject line is a legitimate reason to act NOW. The best way to move someone to action is to communicate that the resource you're promising in the email is finite in some way. Can you use, for example, deadlines, limited quantities or seating limitations to communicate urgency or scarcity in your email subject line?.
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