550 likes | 611 Views
Introduction 2 e -BUSIN e SS. e ric L. Pascua Lecturer. Introduction to e -business. Basic Concepts of e -business Understanding B2C e -Commerce. Basic Concepts in e -Business. What is e -commerce?. Electronic-Commerce
E N D
Introduction 2e-BUSINeSS eric L. Pascua Lecturer
Introduction to e-business • Basic Concepts of e-business • Understanding B2C e-Commerce
What is e-commerce? • Electronic-Commerce • Buying, exchanging and selling goods, services & information via electronic media such as Internet, EDI, ATM’s, e-mail
What is Internet? • International Network • Worldwide interconnection of computers
What is Internet? • Enables users to access and exchange information in different formats
What is e-Tailing? • From “Retailing” • The process of developing and managing online storefronts
What is e-Tailing? • Individual consumers can shop for goods and services online
What is e-BUSINESS? • “Electronic Business” • Refers to integrating business processes onto and around the Internet
The use of electronic platforms – intranets, extranets, and the internet – to conduct a company’s business What is e-BUSINESS?
What is e-BUSINESS? • e-business = e-commerce + • customer relationship management • supply chain management • manufacturing and inventory control • support services
Types ofe-commerce b2C b2B c2C b2A
Types of e-commerce: B2C business to consumers (selling to end-users)
Types of e-commerce: B2B business to business (selling to other businesses)
Types of e-commerce: C2C consumer to consumer (online exchanges of goods & information bet. final consumers)
Types of e-commerce: • C2B • Consumers to Business • (online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms)
Example of e-commerce firms: • www.bizrate.com • www.amazon.com • www.e-toys.com • www.ebay.com
Example of e-commerce firms: • www.ebuyphils.com- home, fashion & beauty, electronic, sports and leisure, transport products • www.divisoria.com - movies, lechon, books, souvenirs, cakes, magazines • www.filgifts.com - toys, perfumes, phones • www.padalako.com - flowers, balloon, lechon, etc • www.bangus-online.com
Is e-Commerce a fad? • E-commerce is the wave of the future for small business • (Intl’ Data Corporation)
Is e-Commerce a fad? • E-commerce will be here to stay for a very, very, very long time
What is the e-commerce opportunity?
e-commerce opportunity • It is a business opportunity open to anyone • It is the ideal opportunity for SME’s to compete nationally and internationally
e-commerce opportunity • Level playing field • Anyone can compete on the net • Everyone is welcome on the net
e-commerce opportunity • No one has a size advantage on the net • Someone always makes it on the net
Acc. to eMarketer’s Asia Report (2/26/01) • The number of active internet users in the Asia-Pacific Region will account for more than 27 percent of the world's total online population by 2004.
Acc. to Jupiter Media Matrix, 04/10/2001 • Asia will lead the world with 66% of all global revenues from wireless ads, m-commerce and wireless content subscription services by 2003 • Asia's $5 billion take will top Western Europe ($1.7 billion) and North America ($0.7 billion).
$130B US online retail revenue by 2005 Source: Jupiter Media Matrix
2004 e-Commerce revenue to rise by 7 times the revenue of 2000
What do all these data tell us? • More Asians are embracing the Internet • Asia is a lucrative market • More people shop online • E-commerce is growing at a very fast rate
What do all these data tell us? • E-commerce is the trend of the future • E-commerce is the way of business for SME’s in the near future
How does an electronic market work? • 2 – Buyer searches for the product 1 – Buyer logs on the marketplace
How does an electronic market work? • 4 – Buyer orders product 3 – Buyer selects product
How does an electronic market work? • 6 – Seller confirms order 5 – Purchase order sent
How does an electronic market work? • 8 – Payment info sent to bank 7 – Buyer pays for product
How does an electronic market work? • 10 – Credit approved 9 – Credit checked
How does an electronic market work? • 12 – Product received 11 – Product shipped
How does an electronic market work? 2. Buyer searches for the product 3. Buyer selects product 1. Buyer logs on to the marketplace 5. Purchase order sent to seller 4. Buyer orders product 6. Seller confirms order 8. Payment information sent to bank 7. Buyer pays for the product 9. Credit checked 12. Product received 11. Product shipped 10. Credit approved Source: Modified, Turban (2000) p.12