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7 Secrets Graphic Designers Won’t Tell You about Effective Website Design

7 Secrets Graphic Designers Won’t Tell You about Effective Website Design. Secret #1: Pretty doesn’t count. If you can have both a beautiful design  and  get results, then go for it. If you find yourself having to choose between one or the other though, stick with getting results. .

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7 Secrets Graphic Designers Won’t Tell You about Effective Website Design

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  1. 7 Secrets Graphic Designers Won’t Tell You about Effective Website Design

  2. Secret #1: Pretty doesn’t count. • If you can have both a beautiful design and get results, then go for it. If you find yourself having to choose between one or the other though, stick with getting results. 

  3. Secret #2: You don’t need a redesign. • Ask a big-picture specialist for help – someone who can analyze several elements of your site and pinpoint the problem area. These experts know all the elements, understand how they work together and how much weight each carries in the conversion equation.

  4. Secret Number #3: You don’t need to spend a fortune. • Decide your budget and find graphic designers who can work within it. Look for designers that fit the style of site you’d like for your business. Visit other sites you like and see who designed them. Ask for quotes, take your time and shop around.

  5. Secret #4: Maintaining a website isn’t expensive. • Web hosting? You can pay as little as $5 a month these days – why pay more? • Maintenance? Well, opt for WordPress or another content management systemthat lets you do your own upgrades just by clicking a button. • Changes to content? A content management system wins again. 

  6. Secret #5: You don’t need to be totally unique. • Designers need to create sites that follow web conventions and usability rules, because these are the ultimate guides to navigating your site quickly and easily. If you break them, you’ll confuse your visitors.

  7. Secret #6: Branding is a special skill, and not all designers do it well. • Most designers aren’t skilled in developing brand identities. They’re good at developing graphic design that reflects your brand identity, but if you haven’t supplied them with that crucial information, they’re just assuming.

  8. Secret #7: Design Isn’t Just about Photoshop. It’s about Psychology. • Good designers understand that their goal is to influence a visitor’s psychological state of mind and perception of your business. The more designers know about how people behave, what makes them take action and ways they react to different elements, the better they can implement persuasive strategies into your site.

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