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Mcdonald's:. Outwitting the Big Buzz. Opportunity and Issue Analysis. Company History Vision Mission Statement Business Definition Model. McDonald's Philippines. Milestone. Current Marketing Situation. Definition of the Industry Size and Scope of the Industry Competition. Economic
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Mcdonald's: Outwitting the Big Buzz
Company History • Vision Mission Statement • Business Definition Model
McDonald's Philippines Milestone
Definition of the Industry • Size and Scope of the Industry • Competition
Economic • Technology
Direct competitors: - Jollibee Indirect competitors: - Burger King Buyers: Primary: - students -office workers -class A, B, C Secondary: - shoppers - tourists Substitutes: - KFC - Chowking - Wendy’s - Greenwich
Analysis • Key Success Factors
Advertising and Promotion • Proper Pricing • Quality of the Food • Product Lines • Extensive Branch Network • Availability of Raw Materials • Franchising
Target Market Profile
Competitor's Matrix Analysis
Customer's Comparison Matrix
Positive Attributes Negative Attributes I n t e r n a l f a c t o r s E x t e r n a l f a c t o r s
Market Share • Sales • Be the leading fast food chain in the Philippines (long term)
Proposed Products for McDonald's
Proposed Marketing Strategies
Place of Distribution • Product Development • Advertising and Promotions
Marketing Strategies and Action Program